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How to start a referral rewards program that actually works

BirdEye

A happy army of satisfied customers can do a lot of legwork for you, especially given that consumers value personal recommendations more than any form of advertising. In order to grow your business, retain customers, and reach your revenue goals, it’s time to start a referral rewards program. Step1 – Set your goals.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce research says consumers like us belong to 4.3 loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Balancing Customer Loyalty in an Age of Growing Business Costs by Tom Behnke (Retail TouchPoints) Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times. Over 90% of businesses today offer a loyalty program.

2024 73
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Phone Calls: How to Improve Your Customer Relationship Management?

CSM Magazine

Interactive voice systems or IVRs are automated telephone systems that allow customers to interact with a company without being connected to an operator. The main benefit of using IVRs is that the customers will end up getting connected to the right agents. The scores can help an organization plan its training or rewards programs.

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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

With rising interest rates, inflation, and softening consumer spending, restaurateurs are facing challenges like those experienced during peak pandemic levels, but food delivery apps are no longer the boon they once were. Achieving success with your digital transformation requires staying in touch with your consumer.

Brands 52
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How Hong Kong’s top brands lead with relationships

Alida

Fans of MO is designed with this is mind: customers with different needs and preferences are provided different value and experiences through an enhanced guest recognition and engagement program. “Informed decisions are driven by connecting the hard data and the soft data.

Brands 124
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Consumer banking: money can’t buy loyalty

Currency Alliance

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40