Retently

MARCH 18, 2024

Through carefully crafted service survey questions, businesses can glean insights into customer sentiment, measure the impact of their customer service team, and understand the shades of customer satisfaction and loyalty. Whether through a simple “How satisfied were you with our service?”

Customer Service 141

Customer Service Net Promoter Score Customer Service Representative NPS 141

Strativity

MAY 25, 2023

Understand the experience your customers are hungry for. This puts pressure on restaurants with diluted or outdated value propositions, impersonal customer relationships, and stale rewards programs. This process involves identifying the brand’s signature moments and equities, then connecting them to customer behavior.

Brands 52

Brands Loyalty Programs E-support 2022 52

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base.

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

Experience Investigators by 360Connext

APRIL 23, 2015

It also stores all your travel reward program membership numbers, your points, and includes alerts about flights, seat trackers for crowded airplanes, and more. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. I am a huge fan since it has saved me more than once.

Social Media 218

Social Media Travel Rewards Programs Innovation 218

CSM Magazine

JANUARY 2, 2023

Here are ten ways to help you get new customers to become loyal, repeat customers. Understand What Your Customers Want. If you want to convince your customers to give you their loyalty, you’re going to need to understand what they want, so you can give it to them. Reward Customer Loyalty.

Rewards Programs 52

Rewards Programs Loyalty Customer Service Customers 52

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Bribing customers is easy and, as with most easy initiatives, not very profitable. This led many banks in Europe to close their rewards program over the past three years.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Michelli Experience

MARCH 2, 2016

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. 2) Drive Profitability – Every customer should be treated caringly and with respect.

Loyalty Programs 45

Loyalty Programs Loyalty 2004 Rewards Programs 45

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Points alone don’t earn much loyalty.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

ProProfs Chat

FEBRUARY 22, 2019

For effective customer retention, a focused and dedicated approach needs to be kept in mind. And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Take the example of Victoria’s Secret loyalty program PINK Nation.

Customer Retention 82

Customer Retention Engagement Rewards Programs Loyalty Programs 82

CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. With this, Maya Angelou parted onto us what could possibly be one of the greatest pearls of customer experience wisdom.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Second to None

FEBRUARY 19, 2019

Private brands allow stores to provide a unique experience while curating an emotional connection between the brand and shoppers. 3] Offering a sense of familiarity and consistency, private brands have proven to increase trust and loyalty in customers. Today, many customers want an interactive experience at their grocery store.

Brands 73

Brands Rewards Programs Loyalty Fashion 73

SurveySensum

JULY 19, 2023

This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth. Why not ask the brands that are winning at retail customer experience? This information allows them to make data-driven decisions when it comes to crafting loyalty programs.

Retail 40

Retail Customer Experience Social Media Rewards Programs 40

SurveySparrow

FEBRUARY 22, 2024

This not only helps in retaining customers but also turns them into advocates for your brand. Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. This consistent engagement keeps your brand on customers’ minds.

Customer Retention 52

Customer Retention 2024 E-support Loyalty Programs 52

Optimove

JULY 20, 2023

In this increasingly digital world, customers interact with brands through multiple channels such as on their phones, on the web, and in physical stores. By implementing an omnichannel marketing approach, businesses can further personalize their content for each customer to increase revenue and improve loyalty.

Omnichannel 40

Omnichannel Marketing Social Media Rewards Programs 40

Second to None

FEBRUARY 19, 2019

Private brands allow stores to provide a unique experience while curating an emotional connection between the brand and shoppers. 3] Offering a sense of familiarity and consistency, private brands have proven to increase trust and loyalty in customers. Today, many customers want an interactive experience at their grocery store.

Brands 48

Brands Rewards Programs Loyalty 2018 48

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Inspiring Real Loyalty, No Cards in Sight. Time and time again they top the list of airlines to which customers feel loyal.

Tourism 56

Tourism Travel Customer Service E-support 56

Strativity

APRIL 27, 2023

Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. Key Actions for Design + Build: In-store Experiences Customer Data Enablement Digital Experience 5.

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. Key Actions for Design + Build: In-store Experiences Customer Data Enablement Digital Experience 5.

2022 52

2022 Roadmap Customer Relationships Brands 52

Kitewheel

MARCH 25, 2019

Get all of your CX data connected. Most businesses struggle to connect all of the relevant data on their customer experience. The fact is that while many marketers are trying to connect data and tear down silos, this requires organizational buy-in that usually only comes with customer journey thinking.

Hotels 76

Hotels ROI Customer Journey Retail 76

SurveySparrow

MARCH 29, 2023

How does an ecommerce customer journey map help? The business will be able to understand the pain points of the customers and find insights that will help fix them. The customers must be engaged at this stage of the ecommerce journey. But keeping customers engaged at this stage is a big challenge.

Customer Journey 52

Customer Journey 2023 Customer Journey Mapping Touchpoint 52

ProProfs Chat

DECEMBER 18, 2019

If you are a smart and proactive business owner, you will identify with this data and tweak your strategy to improve customer experience accordingly. Is your current customer service approach more convenient for you or your customers? So, what can you do to make this structure customer-friendly? The Need of The Hour.

Customer Experience 87

Customer Experience Multi-Channel Social Media Customers 87

West Monroe

JULY 24, 2017

With the institution of loyalty reward programs, the collection of purchase/transaction data took off. Inappropriate use of data can and will alienate customers if it is intrusive and doesn’t connect. And the evolution of the Internet has taken the collection of personal data to ever-new heights.

Marketing 51

Marketing 2011 Advertising Seminar 51

SmartKarrot

NOVEMBER 2, 2020

“Survey your customers frequently to measure customer satisfaction and handle all shortcomings that the customers raise. It will help increase brand loyalty which translates to customer loyalty and retention.”. Keeping customers and clients happy is harder now than ever before.”. “To

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

CustomerSuccessBox

NOVEMBER 16, 2021

Customer Success (CS) has become synonymous with customer loyalty, customer satisfaction, and a positive customer experience. CS ensures the customer is at the center of the business strategy of modern B2B SaaS firms. It’s much easier to delight your customer when you know exactly what they need.

Customer Success 52

Customer Success Management Webinar Rewards Programs 52