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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Convince and Convert) Customers who feel engaged by companies on social media will spend up to 40% more with them than other customers. High engagement on social media can also positively impact your search engine rankings.

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Review Management: An Essential Component of Modern Marketing

InMoment XI

Recognizing this, top brands and businesses are integrating review management into their marketing strategies. Build customer goodwill: The popularity of review sites like Yelp and Tripadvisor, or even search engines like Google Maps and Apple Maps, is strongly driven by customers’ genuine desire to engage with businesses.

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Optimove Connect 2024: Highlights in Pictures

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove Connect 2024 served as more than just a conference; it was a place for inspiration, collaboration, and transformation in the realm of marketing. Discover which level you are on and how you can move up.

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Driving Growth with Customer Engagement: Kaizen Gaming’s Marketing Journey – Optimove Connect 2024

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.

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Connect to customers using a direct marketing strategy

BirdEye

Using a direct marketing strategy to personalize your customers’ shopping experience is an easy way to outshine your competitors. That’s why direct marketing is more important than ever for a business’s continued success. Table of contents What is direct marketing? Table of contents What is direct marketing?

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The Position-less Marketer Introduced by Pini Yakuel at Optimove Connect

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: The position-less marketer is adaptable and versatile, a professional who can excel in various roles and tasks. Embracing the principles of position-less marketing can provide companies with a competitive edge in a dynamic and fierce market.

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

More than ever, restaurants are taking advantage of modern platforms available for consumer engagement - most notably, social media. However, another under-the-radar resource can be utilized to create a similar degree of connection and drive the same kind of customer loyalty: Digital ordering platforms.

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The Health of the Contact Center: Are You Ready for 2019?

This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019. A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era.