SurveySparrow

OCTOBER 25, 2023

The brand has used emotional branding exceptionally well, and this slogan, introduced in 1988, has become a mantra for motivation and determination. This is a perfect example of marketing the brand like a pro! Now, what exactly is brand marketing? What is a brand? A brand is so much more than that.

Brands 52

Brands Marketing Social Media Connections 52

CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Marketing Advertising Transportation 52

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

2024 119

2024 Marketing Consumers Download 119

Optimove

AUGUST 15, 2023

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. Long and short? A frictionless user experience.

Brands 52

Brands Marketing 2025 Events 52

Optimove

APRIL 23, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: The 2024 Optimove Insights Report on Marketing Fatigue provides crucial insights for marketers. Embracing these strategies fosters meaningful connections akin to skilled salespeople.

2024 75

2024 Marketing Insights Download 75

Beyond Philosophy

APRIL 19, 2024

In today’s world, storytelling is crucial in various aspects of business, including marketing. Stories provide context, making information easier to recall, and create emotional connections that reinforce memory. Stories simplify complex concepts, facilitate self-awareness, and enhance brand perception.

Customer Engagement 88

Customer Engagement Engagement Connections Innovation 88

Optimove

NOVEMBER 15, 2022

As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it. In marketing it’s always a good idea to start with the customer and personalize every possible touchpoint. Tip #1: Make it personal. Even better?

Engagement 105

Engagement Marketing Social Media Entertainment 105

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. How to Market Across Generations During a Pandemic. Avoid stereotypes and assumptions. Have you found it yet?

Marketing 97

Marketing Brands 2020 2021 97

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 119

Marketing 2023 Loyalty Consumers 119

BirdEye

JULY 6, 2023

The current digitally connected world makes that process very easy. This blog post covers the top 8 types of messages that customers can leverage to stay connected with their customers. With the best email services in the market, you can understand your customers’ preferences and always put your best foot forward.

Connections 98

Connections Document Communication Customers 98

ShepHyken

FEBRUARY 26, 2021

She shares a 3-step guide on how to improve the employee experience while maximizing customer engagement. Developing an affiliate marketing strategy comprises multiple aspects. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. The Affiliate Funnel: All about it.

Customer Journey 116

Customer Journey Engagement Marketing Social Media 116

Oracle

APRIL 3, 2019

The omnichannel approach to sales is redefining how marketers approach their audience. But, what if brands didn’t have to rely so heavily on a mass message, and instead tried personalizing their approach to individual consumers? Enter customer engagement marketing (CEM). What is CEM?

Customer Engagement 99

Customer Engagement CEM Engagement Marketing 99

Beyond Philosophy

APRIL 25, 2024

Today, we examine why storytelling is a powerful tool in a marketer’s toolbox. Also, since you know that memories are connected, stories give the information you need to remember a lot more connections to other memories. That’s a part of the storytelling that creates emotional connections with a brand.

Customer Engagement 78

Customer Engagement Engagement 2002 Workshop 78

Retently

APRIL 5, 2024

Because in a market brimming with choices, the way customers feel about your business can set you apart. Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. What sets an exceptional retail customer experience apart?

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

CSM Magazine

APRIL 19, 2024

In today’s business world, companies are always looking for ways to stay ahead and improve how they connect with customers. This tool can make a difference in how businesses engage with customers and build connections. Now, let’s discuss how businesses can enhance engagement with CX software.

Interaction 59

Interaction Engagement Net Promoter Score Social Media 59

Second to None

MARCH 22, 2019

Millennials have been under society’s microscope for the last decade; a punching-bag for Baby Boomers, a restructuring force for marketers. Companies often assume that Millennials and Gen Zers are similar enough to apply the same engagement tactics across both groups. They will not stop arguing over who is considered a ‘true 90’s kid’.

Connections 75

Connections Brands 2008 Social Media 75

Optimove

SEPTEMBER 25, 2023

In an era marked by constant connectivity and digital engagement, the average person interacts with their smartphone a staggering 2,617 times every day, according to research by Dscout. We’ve forged a bond with our smartphones that transcends mere functionality, and any effective mobile marketing strategy must acknowledge that.

Marketing 97

Marketing Touchpoint Loyalty Social Media 97

Gainsight

APRIL 9, 2024

Many of the aspects of our customer community are tailored to help our customers get the support they need and also gain inspiration and knowledge from a broad network of Customer Success, Sales, Marketing, and Product professionals. Deployment Engagement Adoption ROI Community engagement is a key part of the “E” portion of this framework.

Connections 52

Connections Chief Customer Officer E-support Events 52

2020 Research

JANUARY 31, 2023

This also applies to consumers, which is why it’s important to create an empathetic brand. Focusing on brand empathy helps you boost consumer loyalty, improve the way the public views your brand, and gain an advantage over competitors. In this Article Why should you focus on brand empathy? Improve brand perception.

Brands 52

Brands Marketing Consumers Loyalty 52

2020 Research

JANUARY 31, 2023

This also applies to consumers, which is why it’s important to create an empathetic brand. Focusing on brand empathy helps you boost consumer loyalty, improve the way the public views your brand, and gain an advantage over competitors. In this Article: Why should you focus on brand empathy? Improve brand perception.

Brands 52

Brands Marketing Consulting Consumers 52

BirdEye

JANUARY 25, 2024

Reviews can also be repurposed for various channels and become one of your best marketing tools. In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. This dilutes brand recognition and risks confusing followers. Why automate social sharing of reviews?

Social Media 109

Social Media Brands Multi-Channel Demo 109

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 109

Marketing Social Media Advertising Workshop 109

BirdEye

NOVEMBER 30, 2023

With the right travel agency marketing strategy, travel agents and businesses can attract the ideal client to their business and grow rapidly. This blog post is the complete guide for travel agencies to unlock opportunities, grow their business, and use the best marketing strategies to reach their clients.

Travel 108

Travel Marketing Social Media Hotels 108

ReviewTrackers

JULY 28, 2021

Social media marketing for insurance is experiencing major growth. While providers recognize that insurance social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge. Insurance and Social Media.

Social Media 175

Social Media Insurance Marketing 2007 175

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52

Brands Social Media Feedback Loyalty 52

BirdEye

JULY 5, 2023

And that is done with relationship marketing. This blog helps you grow your business with relationship marketing. Table of contents What is relationship marketing? Why does relationship marketing work? Why does relationship marketing work?

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

BirdEye

MAY 15, 2023

Are you looking to build a successful brand? Do you want to create an engaging and memorable customer experience? If so, then developing a strong brand strategy is essential. A well-crafted brand strategy can help your business stand out from the competition, allowing it to reach its full potential.

Brands 98

Brands Social Media Communication Consumers 98

Second to None

MARCH 22, 2019

Millennials have been under society’s microscope for the last decade; a punching-bag for Baby Boomers, a restructuring force for marketers. Companies often assume that Millennials and Gen Zers are similar enough to apply the same engagement tactics across both groups. They will not stop arguing over who is considered a ‘true 90’s kid’.

Connections 63

Connections Brands 2008 Social Media 63

C3Centricity

APRIL 9, 2024

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 90

B2C B2B Marketing Return on Investment 90

Joe Rawlinson

JANUARY 22, 2024

Building local brand awareness is just as important as creating a strong online identity. Local brand awareness is particularly important for smaller businesses that are trying to grow in their chosen industries. However, it’s something that every brand can benefit from and should think about.

Brands 78

Brands Events Sports Social Media 78

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing Social Media B2C Multi-Channel 98

SurveySensum

JANUARY 12, 2024

The traditional metrics for CX’s success in today’s market are changing. And as consumers are increasingly seeking meaningful engagements, businesses must incorporate empathy and personalization into their customer feedback mechanisms. This article aims to provide actionable insights into humanizing customer feedback processes.

Feedback 52

Feedback Engagement Customer Journey Mapping Social Media 52

CSM Magazine

JULY 14, 2021

A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment. Customers want to feel aligned to brands. Shoppers want to be able to connect with the brand and other customers.

ROI 52

ROI Connections Marketing Loyalty Programs 52

Optimove

NOVEMBER 27, 2023

Why It Matters: Lifecycle email marketing is a strategic approach that involves sending targeted and timely emails to customers throughout their entire journey with a brand. It’s designed to nurture customer relationships, enhance engagement, and ultimately contribute to increased customer retention and lifetime value.

Marketing 69

Marketing Loyalty Customer Relationships Customer Retention 69

Optimove

FEBRUARY 15, 2024

Learn what you need to evolve as a marketer with our advanced guide Download Now Why it Matters: Optimove Connect 2024 is the two-day event where global marketers exchange best practices, learn and discover the latest strategies and solutions, and spark new ideas.

2024 52

2024 Connections 2025 Download 52

Optimove

JUNE 15, 2023

Are you a plan-it-all-out, ship-at-regular-intervals kinda SMS marketer? Or a hell-bent on ensuring your customers are continually engaged – aka ‘scheduled’ SMS marketer? If your KPIs are all about engagement, retention, and maximizing ROI (and let’s face it, whose aren’t? You’re a growing finance brand.

Marketing 98

Marketing Return on Investment E-support Events 98