InMoment XI

JULY 20, 2022

Organizations around the world are actively evaluating—and seeking to better understand—the decision-making and behavioral influence of employee and customer trust, the drivers of emotional bonding with a brand or company, and what is required to create and sustain a more valuable branded experience. Check out these must-read articles!

Article 493

Article Brands B2C B2B 493

InMoment XI

DECEMBER 13, 2021

In the latest 2021 Insights Association Top 50 Market Research and Data Analytics report, InMoment ranks in the top 20 established industry reports and market research or market experience (MX) brands, alongside other powerhouse brands such as JD Power, Gartner Research, and Forrester Research Services.

Marketing 493

Marketing Automotive Hospitality Social Media 493

InMoment XI

JULY 5, 2022

With this goal in mind, InMoment gathered the three most important steps quick service restaurants can take to achieve better guest experiences in our new eBook, “How Food Services Brands Can Evolve Guest Experience Programs.” How do I understand the overall experience guests are having with my brand?

Guest Experience 493

Guest Experience Brands Multi-Channel Touchpoint 493

InMoment XI

MARCH 23, 2022

The news media has been rife this last year or so with stories of The Great Resignation—an unprecedented tidal wave of job market churn that has seen millions upon millions of employees quit their jobs. The truth, however, is much more nuanced than that. ” A More Progressive Employee Experience Concept.

Brands 493

Brands Document Employee Experience Events 493

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year. Better Ad Optimization.

Customer Engagement 196

Customer Engagement Blog Engagement Marketing 196

SurveySparrow

OCTOBER 25, 2023

The brand has used emotional branding exceptionally well, and this slogan, introduced in 1988, has become a mantra for motivation and determination. This is a perfect example of marketing the brand like a pro! Now, what exactly is brand marketing? What is a brand? A brand is so much more than that.

Brands 52

Brands Marketing Social Media Connections 52

C3Centricity

MARCH 12, 2024

The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who recognize the critical role that strategic, data-driven customer engagement plays in their company’s success.

Customer Engagement 90

Customer Engagement Engagement Competitive Advantage Entertainment 90

SurveySparrow

AUGUST 30, 2023

This drastic shift not only reflects the changing landscape of digital marketing but also underscores the critical role of digital marketing customer experience (CX). In this blog, we will look into its significance, and benefits, and explore effective strategies to guide your brand towards a realm of unrivaled success.

Engagement 52

Engagement Marketing Customer Experience Social Media 52

Optimove

AUGUST 15, 2023

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. Long and short? A frictionless user experience.

Brands 52

Brands Marketing 2025 Events 52

Optimove

APRIL 23, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: The 2024 Optimove Insights Report on Marketing Fatigue provides crucial insights for marketers. Key takeaways: Excessive and irrelevant marketing messages overwhelm consumers, leading to increased unsubscribes.

2024 75

2024 Marketing Insights Download 75

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

2023 64

2023 Consumers Brands Marketing 64

BirdEye

MARCH 4, 2024

It’s a theory that a consumer must be exposed to a brand or product seven times before purchasing. Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. How drip marketing works So, how does drip marketing work?

Marketing 110

Marketing Multi-Channel Events Demo 110

BirdEye

DECEMBER 26, 2023

Every business owner wants to expand and invest in newer markets. But this can change if your business actively measures brand salience and takes steps to improve it. By monitoring customer signals and feedback, you can know your standing in the market and try to become the #1 choice against all odds. That is all correct.

Brands 105

Brands Social Media Competitive Advantage Measurement 105

Alida

AUGUST 12, 2016

If there‰’s one generation that marketers can‰’t stop talking about, it’s the Millennials. Brands of all sizes around the globe are trying to engage Millennials and understand what motivates them and drives their attitudes and behaviors. How can marketers best engage with millennials? How do I recruit millennials?

Customer Insights 189

Customer Insights Insights Engagement Marketing 189

CSM Magazine

SEPTEMBER 19, 2023

The digitisation of marketing has ushered in an era of unprecedented possibilities. AI, with its predictive analytics, personalisation capabilities, and data processing prowess, is fundamentally reshaping the landscape of B2B marketing. Enhanced Data Analysis : B2B marketers often grapple with vast amounts of data.

B2B 100

B2B Marketing Brands Social Media 100

Retently

APRIL 5, 2024

Because in a market brimming with choices, the way customers feel about your business can set you apart. Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. What sets an exceptional retail customer experience apart?

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Think Customers

DECEMBER 16, 2022

Among the 457 people who responded, employee engagement and digital engagement got the largest shares of votes at 37% each. A digital-first approach is table stakes for brands, and those that haven’t mastered digital will lose customers to their competition. If you’re not digital-first, you’re last.

2023 96

2023 Employee Experience Engagement Brands 96

BirdEye

JANUARY 12, 2024

While casting a wide marketing net might be tempting, often, the magic happens when targeting is razor-sharp. Hyperlocal social media marketing allows you to harness this power, turning every digital interaction into a meaningful engagement. Table of contents What is hyperlocal social media marketing?

Social Media 108

Social Media Marketing Events Advertising 108

Beyond Philosophy

MAY 11, 2023

In the past five years, we have talked about the Cleveland Browns, a struggling team in the NFL, several times but we haven’t discussed customer engagement once. So, to remedy that, today we will focus on what customer engagement is and what you can do to promote more of it in your experiences. This first one is from HubSpot.

Customer Engagement 157

Customer Engagement Engagement Social Media Definition 157

Blueshift

SEPTEMBER 14, 2022

What does a modern marketer look like? Is she a creative storyteller who crafts engaging arcs in everything from emails, ads, podcasts, and TikTok shorts? What I learned from the speakers and attendees at Blueshift Engage San Francisco last month, is that the modern marketer is all of the above – and more.

Marketing 52

Marketing Engagement 2022 Omnichannel 52

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 110

Marketing Social Media Advertising Events 110

Blueshift

JULY 19, 2023

In the ever-evolving marketing landscape, effective customer engagement is vital. Marketers know that cultivating strong relationships with customers is the key to fostering brand loyalty, driving conversions, and achieving sustainable growth.

Customer Engagement 52

Customer Engagement Engagement Marketing Loyalty 52

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 110

Marketing Social Media Advertising Workshop 110

Beyond Philosophy

APRIL 19, 2024

In today’s world, storytelling is crucial in various aspects of business, including marketing. Businesses leverage storytelling to establish their brand identity, often highlighting humble beginnings or overcoming adversity. Stories simplify complex concepts, facilitate self-awareness, and enhance brand perception.

Customer Engagement 88

Customer Engagement Engagement Connections Innovation 88

BirdEye

JANUARY 25, 2024

Reviews can also be repurposed for various channels and become one of your best marketing tools. In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. This dilutes brand recognition and risks confusing followers. Why automate social sharing of reviews?

Social Media 110

Social Media Brands Multi-Channel Demo 110

Oracle

APRIL 3, 2019

The omnichannel approach to sales is redefining how marketers approach their audience. But, what if brands didn’t have to rely so heavily on a mass message, and instead tried personalizing their approach to individual consumers? Enter customer engagement marketing (CEM). What is CEM?

Customer Engagement 99

Customer Engagement CEM Engagement Marketing 99

ShepHyken

FEBRUARY 26, 2021

She shares a 3-step guide on how to improve the employee experience while maximizing customer engagement. Developing an affiliate marketing strategy comprises multiple aspects. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. The Affiliate Funnel: All about it.

Customer Journey 117

Customer Journey Engagement Marketing Social Media 117

Ecrion

SEPTEMBER 15, 2020

Whether you have just a few customers or millions, the customer engagement process is essential. Take some time out to learn how to grow your brand so that you can reach your customers in new and significant ways. Here are some strategies for improving your branding and customer engagement. Focus on the Customer Journey.

Customer Engagement 93

Customer Engagement Engagement Brands Customer Journey 93

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. How to Market Across Generations During a Pandemic. Avoid stereotypes and assumptions. Have you found it yet?

Marketing 97

Marketing Brands 2020 2021 97

BirdEye

DECEMBER 5, 2023

Unlike brand reputation, which focuses on a single brand, business reputation management includes everything from the quality of your services to how you treat your customers and even the values your company stands for. Engaging with customers online Talking to customers online is more than just replying to comments.

Brands 109

Brands Management Social Media Feedback 109

C3Centricity

APRIL 23, 2024

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

ROI 90

ROI E Commerce Marketing Social Media 90

2020 Research

JANUARY 31, 2023

This also applies to consumers, which is why it’s important to create an empathetic brand. Focusing on brand empathy helps you boost consumer loyalty, improve the way the public views your brand, and gain an advantage over competitors. In this Article Why should you focus on brand empathy? Improve brand perception.

Brands 52

Brands Marketing Consumers Loyalty 52

2020 Research

JANUARY 31, 2023

This also applies to consumers, which is why it’s important to create an empathetic brand. Focusing on brand empathy helps you boost consumer loyalty, improve the way the public views your brand, and gain an advantage over competitors. In this Article: Why should you focus on brand empathy? Improve brand perception.

Brands 52

Brands Marketing Consulting Consumers 52

Braze

APRIL 18, 2024

To help marketers support more effective retention programs, we’ve highlighted three strategies from brands that have successfully reduced customer churn by embracing a thoughtful, retention-focused approach to customer engagement.

Brands 78

Brands Customer Engagement Engagement Marketing 78

Optimove

APRIL 13, 2023

Remember the early days of personalization when your name in an email or an SMS birthday greeting was about as much as your marketing stack could muster? In 2023, consumers expect personalization in every interaction they have with a brand, and if they don’t get it, the competition is a click away … The good news? The problem?

Telecommunications 52

Telecommunications Brands Marketing Multi-Channel 52

BirdEye

MARCH 27, 2024

They accurately depict your brand’s reach and impact on the platform, helping you tweak your strategy as needed. This blog post will discuss what impressions mean on Twitter, why they matter to businesses, how to calculate them, and strategies to skyrocket your brand with higher impressions. Developing engaging content 3.

Engagement 63

Engagement Social Media Metrics Measurement 63