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5 Customer Journey Mapping Mistakes that Lead You Nowhere

Experience Investigators by 360Connext

That’s why customer journey mapping is such an inviting idea. When we map out the actual journey our customers take and turn it into a beautiful visual? Beautiful customer journey maps are easy to find. I love the idea of mapping out the journey for your customers.

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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

Customer experience is a new department , focus or strategy and leaders need a resource. Customer Journey Mapping. Customer journey mapping is often strictly defined, but it comes in many forms. The worst organizations never attempt to map the journey. The best athletes have coaches.

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Customer Journey Mapping [Infographic]

Michelli Experience

Michelli and his team consult with some of the world’s best customer experience companies. The post Customer Journey Mapping [Infographic] appeared first on Joseph Michelli. Sign up for The Michelli Experience newsletter.

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Challenges of Understanding the Customer Journey End-to-End

Experience Investigators by 360Connext

While these questions may seem obvious to those of us who spend a lot of time focused on customer journey mapping , they aren’t obvious to those in the trenches of marketing teams and product development departments. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

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3 Popular “Customer-Centric Ideas” that Totally Miss the Point

Experience Investigators by 360Connext

Frame that customer journey map! I’ve walked into plenty of offices where the customer journey map is printed and hung on the wall. The producers of the journey map are proud of their hard work and the results can be great…for a time. Need help?

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Exploring Customer Journey Mapping – An Interview with Jim Tincher

SurveySparrow

Your lifelong passion for customer experience (CX) has led you to create Heart of the Customer – a firm that assists companies in increasing customer engagement. Your experience and hard work in this space have led you to become one of the most respected voices on the topic of customer experience. Great title!

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How are Marketing and PR Setting Your Customer’s Expectations?

Experience Investigators by 360Connext

Where publicity and marketing leave off is where the customer experience needs to deliver. This was one of the things we discussed with Shonali Burke , a leader in PR and social strategy and President and CEO of Shonali Burke Consulting , on the latest episode of Crack The Customer Code , the podcast I co-host with Adam Toporek.