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Engaging Playfully with Consumers to Stand Out Online

NetBase

Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly, with consumers in real-time. Sports fans are a competitive lot. And there’s certainly an opportunity for your brand to engage meaningfully with consumers too.

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CX 101: What Is Customer Experience, Anyway?

Oracle

Unlike customer service, its similar-sounding counterpart, customer experience doesn’t focus on one particular touchpoint. It moves beyond just one transaction from start to finish, and instead is the overall perception consumers develop after an encounter — of any kind — with your brand. Can your organization do the same?”

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce research says consumers like us belong to 4.3 If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. Customer Service Is the Cherry on Top.

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Key Takeaways From the Kustomer NOW Conference

Kustomer

While we all strive to deliver the best possible experience to our consumers, and use that as a differentiator, sometimes creating an effortless experience , versus “wowing” the customer, can drive just as much brand loyalty. Matt Dixon, in his session The Quest for Customer Delight Failed; What’s Next?

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

A memorable retail customer experience leads to higher satisfaction, repeat business, and word-of-mouth recommendations. Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location.

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The Golden Rule of Hospitality and Customer Experience

Michel Falcon Experience

Now, what is it that your customers care about the most? I don’t need to talk about the local sports team, if they’re doing well. The number one thing I care about is speed. The socializer personality type does not want an expeditious customer experience. Each industry is different.

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5 Ways Omni-Channel Engagement Improves Customer Experience

transcosmos Information Systems

The business landscape is ever-evolving with the newest innovations and technologies that influence consumer needs and demands. Gone are the days when offering a telephone customer care service would suffice, as omni-channel has shifted the business paradigm. It has the customer’s best interests at the center of it all.