InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. 67% of consumers see reviews as influential when choosing a new auto service. Automotive consumers visit an average of 4.2

Automotive 260

Automotive Management Social Media 2024 260

C3Centricity

MAY 12, 2024

Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal? Another company renowned for its customer service is Zappos , an online retailer.

Loyalty 62

Loyalty Exceptional Customer Service Loyalty Programs Customer Service Representative 62

InMoment XI

MAY 3, 2024

Companies that prioritise understanding and meeting customer needs stand poised to thrive in a constantly changing marketplace. Foot Locker stands out as a beacon of innovation and customer-centricity. These include: Surveys: Structured feedback mechanisms to gather comprehensive insights into the customer experience.

Retail 260

Retail Return on Investment ROI Customer Centricity 260

BlueOcean

DECEMBER 13, 2022

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Salesforce research says consumers like us belong to 4.3 loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

InMoment XI

JANUARY 4, 2024

It can be argued that the customer experience is more important in retail than any other industry. The retail customer experience is also a complex one. In order to master the retail customer experience, you first need to understand the whats, the whys, and the hows. What is the Retail Customer Experience?

Retail 260

Retail Customer Experience Social Media NPS 260

InMoment XI

MAY 10, 2022

Customer loyalty has become more elusive in the past few years. As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. 5 Ways to Build Customer Loyalty in Retail.

Retail 493

Retail Net Promoter Score Loyalty Programs Loyalty 493

BlueOcean

MAY 13, 2021

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. We quickly got used to holding everything and everyone at arm’s length – and for many customers, that included the brands they had once been loyal to. Convenience: First Among Equals.

Loyalty 156

Loyalty Brands Average Handle Time 2020 156

Joe Rawlinson

JULY 24, 2019

Did you know that research by Bain & Company found out that increasing customer retention rate by just 5% can increase profits by 25-95% ? If there’s one thing that always bears on the mind of businesses, it is this: What drives a customer to come back for more? Real-Time Customer Support. Customer Reward Programs.

Loyalty 107

Loyalty Sales Rewards Programs Customer Retention 107

GetFeedback

JUNE 11, 2019

Every company wants a slew of loyal customers who are excited about new products, features, and offerings. Customers will drop everything to attend a sale, try out a new feature, or write a positive review. But this does not need to be done on an individual level with each customer.

Loyalty 170

Loyalty Connections Consumers Loyalty Programs 170

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Win the Customer

MAY 15, 2018

Abercrombie & Fitch is counting on direct-to-consumer (DTC) sales to counter the retail apocalypse, Columbus Business First reports. leases expiring over the next two years, the fashion brand saw a 4 percent increase in sales, largely thanks to direct-to-consumer sales. billion a year to $5 billion.

E Commerce 110

E Commerce Retail Consumers Sales 110

ProProfs Chat

FEBRUARY 13, 2020

“What can help me get committed and loyal customers?”. But trust me, factors like: Product quality, Awesome support, Marketing reach, Efforts to engage customers, . Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Customer Loyalty B2B Statistics.

Loyalty 109

Loyalty 2020 Loyalty Programs Social Media 109

Optimove

MARCH 30, 2023

To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. Let’s start with the bottom line: Most consumers, at 78%, plan to spend the same or less for summer items compared to 2022, and only 22% plan to spend more.

Consumers 94

Consumers Omnichannel 2022 Retail 94

Magellan Solutions

AUGUST 18, 2023

Sales optimization is essential for businesses to flourish in a competitive market. Sales optimization enhances customer experiences, fosters brand loyalty, and drives long-term success. We provide readers with the knowledge they need to enhance their sales processes. It goes beyond attaining targets.

Sales 98

Sales Marketing Multi-Channel Competitive Advantage 98

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

JUNE 1, 2020

The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. They don’t use the data that customers provide.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Optimove

MAY 2, 2023

Trend results of three recent Optimove surveys, each of more than 400 US consumers, show that consumers’ planned shopping budgets increased slightly in March. The data aligned with consumer confidence reported by  The Conference Board , which showed  its Consumer Confidence Index®  increased slightly in March to 104.2

Consumers 52

Consumers Loyalty 2023 2022 52

Optimove

NOVEMBER 21, 2023

Why It Matters: To create a shopping experience that’s truly engaging and personalized, marketers have to start with the customer. Incorporate these Customer-Led Marketing tactics into your product recommendation strategy and watch customer lifetime value improve. What are Product Recommendations?

Sales 72

Sales Social Media User Experience Consumers 72

ProProfs Chat

SEPTEMBER 9, 2020

“How do we get ardent customers for our brand?”. If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points.

Loyalty Programs 96

Loyalty Programs Loyalty Net Promoter Score Rewards Programs 96

Totango

DECEMBER 14, 2021

The holidays give you a unique annual opportunity to build goodwill with customers that can last all year and promote long-term loyalty. Because of this, knowing how to build customer loyalty during the holidays greatly strengthens your ability to cultivate stronger relationships with your customers.

Loyalty 83

Loyalty Net Promoter Score Customer Satisfaction Sales 83

Optimove

DECEMBER 7, 2023

Why It Matters: Understanding the dynamics of customer behavior is the key to creating Customer-Led Marketing strategies that drive retention. The Big Picture: The holiday season is a crucial period for consumer brands, characterized by a significant boost in sales and an influx of both new and existing customers.

Loyalty 75

Loyalty 2022 Insights Customer Retention 75

Second to None

MARCH 2, 2021

Your brand experience is a multi-layered avenue that draws a connection between you and consumers — positively or negatively. You can, and should, use the brand experience as a frontline tool to turning consumers into customers — and loyal ones. Brand Experience vs. Customer Experience. Customer effort.

Consumers 109

Consumers Brands Social Media Loyalty 109

Customer Bliss

MARCH 5, 2019

In my Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. Often, what sets apart the companies that we love is that they obsess over how customers feel in certain situations. Make-Mom-Proud companies strive for innovations starting with the emotions customers are having.

Innovation 221

Innovation Loyalty Chief Customer Officer Hospitality 221

CSM Magazine

JUNE 16, 2023

When it comes to the reasons people choose, and in many cases show great loyalty to a company, they are myriad. Loyalty is an important buzz word for companies looking to ensure their revenue streams and expand their offerings, so nurturing that is a priority.

Consumers 52

Consumers Customer Service Customer Service Representative Customer Retention 52

Optimove

APRIL 20, 2023

We’re here to help marketers boost customer loyalty and better understand consumer behavior and preferences, but we’re happy to help however we can. So, make a mental note, and let’s dive into our survey results – what do consumers have planned for this Mother’s Day?

Consumers 98

Consumers 2023 Omnichannel Retail 98

BirdEye

JULY 3, 2023

Affiliate marketing is when a business engages with an influencer or publisher to generate more sales using its already established network. The affiliate links track the conversion and sales from one website to the next. Consumer The third part of the affiliate puzzle is the consumer themselves.

Sales 98

Sales Marketing Social Media Blog 98

Oracle

MARCH 18, 2019

Consumer loyalty is more difficult than ever for retailers to attain. Yet, it is as important as ever for a company’s sustainability to crack the consumer loyalty code. Successful programs pave the way to increased sales and can drive market share. Here are 3 ways to improve loyalty in 2019.

2019 60

2019 Loyalty Consumers Loyalty Programs 60

Kayako

SEPTEMBER 14, 2018

If you take a look at Kayako’s website and blog, it’s obvious that we know live chat customer support is a big difference-maker for businesses large and small. Our study of 500 consumers and businesses proves it. Customers Buy from Companies That Offer Live Chat. Real-time Support Boosts Loyalty and Creates Upsell Opportunities.

Loyalty 72

Loyalty Sales Competitive Advantage Consumers 72

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. Brands no longer need to be held hostage by legacy rules engines.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

BirdEye

JUNE 15, 2023

As a local business looking to improve sales, your marketing strategy has to include a refer-a-friend program. It’s a valuable and cost-effective method for attracting new customers by leveraging existing client relationships. A refer-a-friend program encourages your customers to refer their friends or family.

Reference 98

Reference Sales Social Media Brands 98

delighted

JULY 13, 2022

If so, you’ve experienced customer loyalty. You can see why brands want to foster customer loyalty. You can see why brands want to foster customer loyalty. All of these feel-good moments build up customer trust over time and therefore increase customer retention. What is customer loyalty?

Loyalty 84

Loyalty Measurement Net Promoter Score Customer Retention 84

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. The customer journey is essential to any company’s success.

Customer Journey 123

Customer Journey Brands Contact Center Sales 123

Lumoa

SEPTEMBER 8, 2020

Measuring customer loyalty these days is a little more complex. However, as competition in almost every industry has increased dramatically, loyal customers may be more important than ever. Though we often share anecdotal evidence of customer loyalty, having hard numbers to back up those claims are less common.

Loyalty 83

Loyalty Measurement NPS Metrics 83

Alida

MARCH 23, 2017

According to Jen Palmer from T-Mobile , “If we don’t provide the service our customers want, expect and deserve, they can leave us.” Despite this, telecoms are notorious for having the lowest rated customer service departments and representatives of any industry. Looking beyond traditional customer experience (CX) metrics.

NPS 133

NPS Net Promoter Score Loyalty Telecommunications 133

Beyond Philosophy

MAY 10, 2017

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.” As I’ll discuss later, most consumers are a lot like me.

Loyalty 137

Loyalty Loyalty Programs Airlines 2012 137

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Second to None

JUNE 21, 2018

This helps ensure they share the content with others while gaining their loyalty to the brand. Producing immediate sales from the content is important. So is creating content specifically to educate the customers, entertain them and teach them something interesting and new. The Variety of Formats. Content Marketing Strategies.

Loyalty 61

Loyalty Consumers Marketing Social Media 61