CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

ShepHyken

JULY 11, 2016

Maritz Motivation Solutions: Six Questions to Ask Before Launching a Loyalty Program by PR Web. My Comment: While this is a press release put out by Maritz, it links to a free download of “The Insider’s Guide to Customer Loyalty.” Well worth your attention, especially if you have any type of customer loyalty program.

2016 81

2016 Article Customer Service Loyalty Programs 81

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. A disloyal generation?

Magazine 52

Magazine Loyalty Innovation 2020 52

BirdEye

DECEMBER 8, 2022

Let’s say you’re a business-to-consumer (B2C) company selling retail products. Create entertaining content that will resonate with your followers. Without having to scroll down a page or read thousands of words, viewers can find what they’re looking for in a quick, helpful, or entertaining video in just a few minutes.

Social Media 98

Social Media Brands Entertainment Connections 98

ShepHyken

JANUARY 20, 2020

The insight won’t tell you if your customers love you or not, but it will give you an idea of how efficient you are in managing the support experience. How to Run a Customer Loyalty Program by ThriveHive. Loyalty Trends in 2020: How Will This Year Be Different? by Wise Marketer Staff. which drives repeat business.

2020 117

2020 Article Customer Service Loyalty Programs 117

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. Some have succeeded, but most have failed.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Loyalty points make this possible.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. Independent of market positioning, unique customer insight will become the primary competitive advantage. Building such habits is precisely what loyalty programs do. .

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Qualtrics

JUNE 26, 2020

Institutions under the umbrella of Koç Holding such as university, hospital, museums, sports club, Koç loyalty program, and many other internal and external brands are utilized to provide the maximum benefit to Koç Holding employees and their family members. Acting on insights. 70 million ($10 million) in employee loans.

Sports 46

Sports Hospitality Loyalty Programs E-support 46

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Unfulfilled promises.

Loyalty 36

Loyalty Consumers Brands Airlines 36

BirdEye

OCTOBER 27, 2023

Focus on video marketing Platforms like Facebook, Instagram , and YouTube all have massive audiences who love consuming video content. Create entertaining videos to reach these audiences. These metrics provide insights into the entire customer acquisition process, from the initial touchpoint to conversion.

Social Media 57

Social Media Multi-Channel Advertising Customer Retention 57

Think Customers

NOVEMBER 18, 2019

As consumers, we live in a golden age. These are the “I want [fill in the blank] moments” where consumers are looking for information, entertainment, assistance, or something else. This is why a data insights strategy is vital to measuring, understanding, and ultimately winning the moments that matter.

Customer Journey Mapping 40

Customer Journey Mapping Omnichannel Measurement Consumers 40

BirdEye

DECEMBER 8, 2023

Consumers can now afford professional cleaning services in light of the improved demand for carpet cleaning services due to rising per capita disposable income. Actively generate and manage reviews Online reviews have become a potent force shaping consumer decisions. billion in 2023 alone.

Marketing 57

Marketing Social Media Advertising B2B 57

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

C Space

MAY 20, 2020

Facebook is also working to integrate loyalty programs. The appetite for fresh entertainment during lockdown when content from traditional channels has been exhausted, along with increased demand for TV content at all times of the day, is contributing to consumers re-evaluating SVOD services,” the report’s authors conclude.

2020 52

2020 Brands E Commerce Airlines 52

Qualtrics

DECEMBER 3, 2019

A handful of consumers (8%) will capitalize on the Black Friday / Cyber Monday deals to do their Christmas shopping, with the majority following in late November and early December (24%). Or you could join forces with loyalty programs to offer point incentives. Loyalty programs are a great way to attract and retain customers.

Retail 26

Retail E Commerce Multi-Channel Loyalty Programs 26

Currency Alliance

MARCH 5, 2019

What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments. Are We Ready for Blockchain Loyalty Programs? Loyalty Brands Perform Better in Coalitions. How Can Customer Experience Drive Loyalty? Loyalty Coalitions are Morphing into Marketplaces. Click here to read more.

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Partners enable two things, in your loyalty program: capturing data to identify the highly personal ‘something extra’ which incentivizes customers to shop your brand, rather than a competitor’s. But how many of those ‘partnerships’ share customer insight?

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40