CSM Magazine
OCTOBER 4, 2023
Plus, the rewards points should be available to consumers in a timely manner. To keep loyalty schemes performing well, companies need to regularly collect data and member feedback on the types of rewards they offer, whether rewards accrue quickly enough, and how customers feel about those offerings. How easy is it for them to join?
Currency Alliance
DECEMBER 18, 2017
This year we’ve seen examples of brands offering increased liquidity in their loyalty programs – typically in the form of allowing their members to redeem beyond their own store. Brands will also find that enabling greater customer freedom will also help proactively manage program liabilities in a profitable way.
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CSM Magazine
SEPTEMBER 18, 2018
According to Juniper Research , global mobile and wearable-device ticket sales are expected to reach $14 billion this year, making up 54% of total digital purchases for events and transportation. Build original loyalty programs. It’s no secret that consumers highly favor personalization. Personalize user offerings.
Service Untitled
MARCH 24, 2014
For anyone not familiar with the Amazon loyalty program, there are estimated to be about 20 million Prime members in the United States. Say it anyway you want, but the best part of any kind of loyalty program is the money a customer saves versus the cost of the rewards’ programs. And why does this happen?
Kitewheel
MARCH 4, 2019
Power reported higher consumer satisfaction than ever – largely due to increased seat sizes and cheaper fares. This despite the fact that 76% of customers tell us that they would be likely or extremely likely to sign up for a brand’s loyalty program if the brand tailored information and experiences based on past behavior.
Currency Alliance
APRIL 13, 2017
A former Accenture consultant-turned entrepreneur, Ehredt is attempting to upend the loyalty industry with a platform that simplifies how loyalty currencies are managed and exchanged. In this interview, Ehredt expands his vision for how digital currencies have the potential to transform customer loyalty. Is that your goal?
Currency Alliance
MARCH 20, 2020
There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.
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