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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists. So, what are beauty and fashion brands doing to stay top of mind with their well-established customer base?

Fashion 64
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13 Proven auto repair marketing strategies to boost sales

BirdEye

Old-fashioned word of mouth was the best way to get the word out about your auto repair shop. But now, most customers start their search online. PPC ads target customers based on their demographics, so you never waste money on users that aren't near you. Grow your customer base.

Sales 52
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5 Ways Gainsight Uses Gainsight to Drive Expansion Sales

Gainsight

As a Sales Leader, I am deeply focused on how to maintain & maximize revenue during the currently unfolding & rapidly changing COVID landscape. For that reason, maintaining revenue in our installed base, and looking for ways to maximize revenue via cross-sell / upsell in the right scenarios is critical. Gainsight People Maps.

Sales 98
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18 inspiring brand collaborations: Real-life success stories

BirdEye

The end goal is to widen their respective customer bases by increasing awareness. Expanded reach: Collaborative efforts like influencer partnerships allow brands to tap into each other’s customer base or target audience. Goals might be to expand your audience, increase brand awareness, or drive sales.

Brands 52
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The Art of Selling CX

Horizon CX

Strategic Milestone: Apple’s success in customer experience contributes to its strategic milestone of brand loyalty. Perceived Need: A Prerequisite for Success: In sales, the concept of perceived need is fundamental—if a potential buyer does not recognize a need for the product, no sale is possible.

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Adding Support headcount is losing

Zeisler Consulting

On a couple of the award submissions, the author had listed not only the number of new support team members the organization had hired, but also the growth in their Customer base. As the denominator in the agents-to-Customers ratio gets larger, instinctually you want to keep up. There’s something to that.

Fashion 72
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Evolution of Customer Experience in E-Commerce 2023

Lumoa

Customers search for easy shopping solutions on clear, engaging websites. In the past two years, we’ve seen a massive surge in online shopping, from tech products to fashion items. E-commerce sales are now projected to reach $7.4 Customer Experience in E-commerce Trend Predictions for 2023. trillion by 2025.