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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists. So, what are beauty and fashion brands doing to stay top of mind with their well-established customer base?

Fashion 64
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18 inspiring brand collaborations: Real-life success stories

BirdEye

The end goal is to widen their respective customer bases by increasing awareness. Expanded reach: Collaborative efforts like influencer partnerships allow brands to tap into each other’s customer base or target audience. Brand collaboration is when two separate businesses join forces on a specific project.

Brands 52
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Customer Journey Mapping Examples for Beginners

InMoment XI

To get a pulse across your entire customer base, consider tracking core CX metrics. These include Customer Satisfaction and Net Promoter Score. Linear : Works best when customers have fewer options for how they interact with you, or when you want to map the customer journey along a timeline.

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Adding Support headcount is losing

Zeisler Consulting

On a couple of the award submissions, the author had listed not only the number of new support team members the organization had hired, but also the growth in their Customer base. As the denominator in the agents-to-Customers ratio gets larger, instinctually you want to keep up. There’s something to that.

Fashion 72
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Growing Business the Old-Fashioned Way

Customers Rock!

While those media may have their place in attracting prospects, they don’t help companies with their most valuable asset: their existing customer base. Taking care of existing customers is a fantastic, cost-effective way to grow your business.

Fashion 76
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The Art of Selling CX

Horizon CX

Strategic Milestone: Apple’s success in customer experience contributes to its strategic milestone of brand loyalty. Through features like one-click ordering, personalized recommendations, and fast delivery, Amazon has created a customer-centric ecosystem that aligns with the evolving expectations of online shoppers.

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Digital customer engagement: how to balance one-to-one and digital interaction

ChurnZero

2: Customer journeys Analog / High-touch: Align metrics with account health by tracking performance through customer milestones. days/months minimum and maximum to achieve each milestone) that you can tweak and customize based on segments. Resources to dig deeper: 5 Tips to Simplify Your Customer Journey Map.