Remove Customer Base Remove NPS Remove Presentation Remove Touchpoint
article thumbnail

Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

CX leaders know customer experience (CX) is not just about transactional exchanges; it’s about building lasting relationships. But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it. CX leaders need to present strong business cases for every step of their journey.

ROI 260
article thumbnail

B2B Customer Experience: The Complete Guide

InMoment XI

Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation. By utilizing the in-app customer feedback software tool, Hootsuite can prioritize CX improvements that will have the most business impact and has been able to triple its Net Promoter Score.

B2B 551
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Likert Scale: Gauging the Attitudes of Your Customers

InMoment XI

5-Point Likert Scale: In this scale, respondents are typically presented with a statement and five response options ranging from “Strongly Disagree” to “Strongly Agree.” This can come in the form of a Net Promoter Score (NPS) survey or a Customer Satisfaction Survey (CSAT).

article thumbnail

SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). Let’s move on to how many new customers you acquired” is likely the next agenda item.

NPS 96
article thumbnail

Guest Post: 7 Ways Improved Customer Journey Results in Business Growth

ShepHyken

Consistently improving the customer journey and user experiences can help you attract and retain loyal customers. Your customer journey refers to the path that your customers take as they interact with your brand at different touchpoints. Optimize this journey, and growth is well within your grasp.

article thumbnail

Customer Experience Research Firms: How to Get Inside Your Customer’s Head

InteractionMetrics

What can we learn about how to sustain (or even amplify) our customers’ loyalty? What specific details could help us grow our customer base profitably? Is the feedback we currently get from our customers truly objective and representative of our customer base?

article thumbnail

What is Emotional Value Index®?

Feedbackly

Emotions are categorized into clusters and assigned a weightage based on the level of impact. It is then presented as a score out of 100. EVI® data gives you valuable insights into customer behavior and preferences. Through customer emotions, you can identify the strengths and weaknesses in your CX strategy.