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4 Reads That Will Help You Prove CX ROI

InMoment XI

Creating tangible value for your business—and that means proving that sometimes elusive CX ROI. Four Ways to Prove CX ROI (and Assets That Show You How). Truly customer-centric companies can easily reach and maintain these percentages. And if that sounds familiar to you, that’s okay! Look no further! Let’s dive in!

ROI 260
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Who Owns Your CX Program? (Hint: It’s Everyone)

InMoment XI

As Jan Carlzon, former CEO of Scandinavian airline SAS, once said, “If you’re not serving the customer, your job is to be serving someone who is.”. Every Team Owns Part of the Customer Experience. And of course, Customer Care is the safety net if something goes wrong along the way. The organization component here is key.

Airlines 493
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Find the ROI in CX

Think Customers

But when it comes to quantifying and communicating the ROI of a great customer experience to other stakeholders, CX leaders are scrambling to provide answers, finds a new report from West Monroe Partners called Quantifying the ROI of Customer Experience. Linking CX to ROI. The CX conundrum.

ROI 52
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Does Who’s Driving the CX Bus Make A Difference?

InMoment XI

Most businesses are organized into silos: marketing, sales, operations, customer care, HR, IT, finance, etc. But customer experience is a ribbon that cuts across these silos, and an effective CX program ensures that hand-offs between silos are clean and that no facet of the customer experience falls into the cracks.

Sports 295
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An Interview for Change: How AI and Automation Drive ROI

Lithium

Digital customer care can meet and exceed your original ROI projects in several ways. However, poorly implementing a digital Care system can cost hundreds of thousands of dollars annually in wasted time and low NPS scores. What's your background in Product Marketing? Parker Hicks. Josh Snider.

ROI 52
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Are Your Customer Care Metrics Customer-Centric?

ClearAction

Are Your Customer Care Metrics Customer-Centric? Customer care metrics are a barometer of performance across a variety of customer interactions such as chat, text messages, email, social media and communities. Both of these orientations tend to be company-serving rather than customer-focused.

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Exploring the Elusive ROI of Customer Experience Management

ClearAction

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one. Most likely, yes.

ROI 89