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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data. Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences.

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Two CX Leaders Share Frameworks to Improve Customer-Centricity in Their Organization

Customer Bliss

With the desire to create a sense of purpose for employees and to improve brand messaging, Scott merged these two goals with a plan to focus on the company’s social media. Search for common threads in feedback from customers and employees in order to determine areas of improvement in your CX journey. Foster customer advocacy.

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Customer satisfaction score 101: Building a customer-centric culture 

BirdEye

Cultivating a customer-centric culture within your organization While catching up on key performance indicators and bottom-line revenue is easy, fostering a customer-centric culture first will lead to the best outcomes. Put the customer first, and everything else will fall into place. Take advantage of technology.

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

Expanding your data repertoire to such sources as purchasing data, location-tracking data, web searches, social media, and online reviews is a must.” The next step is to take a long view when looking at customer relationships. While surveys will continue to be important, they only give you part of the picture.

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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

Customer experience (CX) has become a critical factor in the success of businesses worldwide. Organizations are realizing that a customer-centric culture is key to driving growth and profitability. Many leaders claim being customer-centric is a priority. There’s some common agreement now in the world of business.

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Integrated CX: The Complete Guide

InMoment XI

With this data, it is clear that integrated CX is a strategic investment that pays off in improved customer relationships, operational efficiency, and overall business success. What Are the Key Elements that Make Up Integrated Customer Experience? Integrated customer experience is composed of three main elements.

NPS 260