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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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Hyperlocal social media marketing for local businesses

BirdEye

Knowing your customers on a personal level isn’t just a perk of running a local business; it’s your superpower. Hyperlocal social media marketing allows you to harness this power, turning every digital interaction into a meaningful engagement. Table of contents What is hyperlocal social media marketing?

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Your A-Z guide about social media reputation management 

BirdEye

Social media reputation management continues to be the lifeblood of enhancing your overall online reputation. Because they have 75 unique social media accounts across Facebook, Instagram, and Twitter, they must tailor all of their content to match each local audience’s specific needs and preferences.

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Social media best practices to leverage for success

BirdEye

We live in times that demand every business to have some presence on at least 2-3 social media platforms. You can no longer afford not to have a social media strategy for your business. There is heavy competition among brands on social media. Table of contents Why is social media marketing important?

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AI in Social Media Management: Automation, Personalization & Beyond

BirdEye

Ask any social media manager, and they’ll tell you that the more active your social media profile is on any platform, the higher your chances of reaching your target customers. That’s AI in social media management redefining the rules of online marketing.

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25 important social media questions, answered

BirdEye

Social media is a daily part of our lives, but many companies still have questions about it. These are just a few of the social media questions that businesses are asking. In this blog post, we’ll answer 25 of the most important social media questions. Social media questions: The how?

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Your Guide to Managing and Measuring Customer Experience KPIs and Metrics

InMoment XI

As competition and buyer empowerment compound, customer experience (CX) is proving to be the only truly durable competitive advantage. As your organization starts your customer experience management efforts, you need to consider how to measure it. It is often referred to as a brand or relationship metric.

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