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Create memories that tell your brand story

CX University

Underpinned by a rock-solid customer experience strategy, deliberate and differentiated customer experiences deliver business results by growing brand loyalty organically, by focusing on customer success, customer effort and customer emotion. This article is written by guest author, Chaman Maharaj.

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

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5 Top Customer Service Articles For the Week of August 8, 2016

ShepHyken

Each week I read a number of customer service articles from various online resources. Five Questions Customer Experience Professionals Are Asking Today by Michael Hinshaw. McorpCX) Everyone is talking about customer experience. The Star Wars Guide to Net Promote Score by Paul Campillo.

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What Is Customer Experience & How Can You Manage It?

customer sure

Customer Experience (CX) is a broad term describing how customers interact with and feel about your business. With that in mind, Customer experience management is the process of interpreting, measuring and improving CX.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Map Your Current Customer Journey To gain a better understanding of how exactly your customers interact with your business, you will need to map out the current customer journey. One way or the other, mapping your customer journey means answering the following questions: Who is the customer?

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Customer Experience Engineering Demystified: An In-Depth Look

CSM Magazine

Customer Experience Engineering (CXE) is a growing field that focuses on designing, managing, and improving the interactions between a company and its customers. At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression.

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5 Top CX Trends For Survival in the Age of the Customer

Experience Investigators by 360Connext

Leaders have spent years banging the drum for one metric or another as the perfect way to track customer experience. Net Promoter Score (NPS) or Customer Effort Score (CES) or even the simple customer satisfaction rating each tell part of the story of your customers’ relationship with your brand.