GetFeedback

DECEMBER 2, 2019

If your CSAT metric is 60%, that means 40% of your customers are at risk of defection. A simple way to consider ROI is to take the number of dissatisfied customers and multiply that by how much it would cost to sell to new customers. . The first step toward any improvement is understanding where your customers are today.

ROI 195

ROI Customer Satisfaction Loyalty Measurement 195

Lumoa

JANUARY 19, 2023

There are different ways to create a customer journey map , and it’s essential to keep in mind that the customer journey is not always linear. – Do different types of customers have a preferred way to buy? What are the key touchpoints for different personas? Where do they hang out? What are their goals?

Customer Experience 94

Customer Experience Net Promoter Score Metrics NPS 94

InteractionMetrics

JUNE 19, 2023

When done well, both disciplines use touchpoint maps, observational studies, and scientific methods to identify friction points and opportunities. Companies with an appointed CX director aim to improve customer relationships at all touchpoints, not just the products and websites. CX vs. UX: how do you view this distinction?

Loyalty 52

Loyalty Net Promoter Score Touchpoint E Commerce 52

Lumoa

OCTOBER 24, 2023

Success in customer experience (CX) can be represented by numbers. A high Net Promoter Score (NPS), a large number of new customers in a month, or fewer unsatisfactory customer service request conclusions, are just some of the metrics we use to measure an effective customer experience.

Competitive Advantage 83

Competitive Advantage Customer Experience Net Promoter Score Culture 83

Kerry Bodine

AUGUST 14, 2020

On Wednesday I presented a webinar with the Toronto Customer Experience Professionals Association. These two functions are related in that they’re both focused on creating more effective customer interactions. UX folks are generally focused on designing specific digital touchpoints, like a website or a mobile app.

Webinar 83

Webinar Management Touchpoint Telecommunications 83

Customer Guru

AUGUST 8, 2018

Customer experience (CX) is the relationship of a customer with a business at all touchpoints during the period of the customer journey. It is widely said that customer experience is the next battleground for organizations. Bruce is widely regarded as a customer experience visionary.

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Customer Experience Professionals 130

CX University

NOVEMBER 21, 2020

Underpinned by a rock-solid customer experience strategy, deliberate and differentiated customer experiences deliver business results by growing brand loyalty organically, by focusing on customer success, customer effort and customer emotion.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

Kerry Bodine

JUNE 11, 2017

Customer experience professionals must design improved interactions for their customers and, as part of this work, change the processes, policies, and culture of the organizations that drive those interactions. Customer experience professionals are partly to blame. A Natural Partnership.

Customer Experience 96

Customer Experience Net Promoter Score Customer Experience Professionals Advertising 96

Confirmit

JUNE 4, 2018

Companies’ relationships with their customers have become more complex, involving more channels and touchpoints than ever before, but customer expectations are at an all-time high. In this guide, we address a number of the critical elements of creating and managing a Voice of the Customer program.

White Paper 40

White Paper Touchpoint Customer Experience Professionals Metrics 40

CustomerSuccessBox

MARCH 4, 2022

The ability to make data-driven decisions while also being willing to experiment and repeat Ability to communicate with technical clients in their own language. Customer experience, professional services, and customer support are all part of a solid strategic goal. What are the key metrics and KPIs tracked?

Customer Success 52

Customer Success Demo Customers Leadership 52

Pointillist

APRIL 26, 2018

A single customer view is achieved when you are able to: Unify customer data across all your internal systems. Capture each customer’s activities across all your channels and devices. Use this information to seamlessly engage with each customer across touchpoints. Integrate All Your Customer Data.

Customer Experience 72

Customer Experience Events Touchpoint Customer Journey 72

CX Journey

MAY 5, 2015

I'm blogging today from the Customer Experience Professional Association's (CXPA) Insight Exchange in San Diego. Erin went from a CX management role to a CX measurement role, charged with transforming a 15-year-old customer satisfaction program to a CX measurement and management program.

Government 68

Government Customer Experience Events Presentation 68

Lumoa

JANUARY 9, 2018

This will push more aggressive change driven by Customer Experience professionals. Organizational alignment will be most critical – both internally and to the market and customer expectations. Successful organizations will drive deep, orchestrated transformation rather than just fixing customer issues or tracing scores.

2018 141

2018 Customer Experience Competitive Advantage 2017 141

CX Journey

AUGUST 16, 2016

Have a fanatical focus on customers, as they are the beginning and end of everything in lean. If they came with these traits, wouldn't your job as a customer experience professional be much easier? Embrace that lean is a journey and requires long-term thinking, patience, and a sustainability mindset.

Leadership 47

Leadership Culture Touchpoint Customer Experience Professionals 47

customer sure

JANUARY 16, 2024

From the moment a customer first discovers your brand to long after their purchase, the different touchpoints they encounter will add up to the sum of their ‘experience’. Why managing customer experience is vital to growth Businesses that put a VoC programme in place to manage CX are far more likely to succeed than competitors.

Customer Experience 62

Customer Experience Management Net Promoter Score Touchpoint 62

Kitewheel

SEPTEMBER 16, 2019

With increasing demands from executives, customers, and even from employees to improve customer experience, your team needs a powerful strategy to prove ROI from CX investments. But none of this is easy. These steps become the building blocks for journey mapping, orchestration, and measurement.

Measurement 40

Measurement White Paper Customer Journey ROI 40

CX Journey

APRIL 25, 2018

Those are marketing tools and are too high level for customer experience design. Customer experience professionals require a lot more detail at a micro level in order to understand the pain points and to, ultimately, fix them.

Workshop 58

Workshop Touchpoint Culture Customer Experience Design 58

SmartKarrot

APRIL 13, 2022

What is Customer Experience or CX? Customer experience or CX is the total of all relationships and experiences a person has with the company, the product, touchpoints, employees, interactions, content, and more. Customer experience is a large concept keeping customer happiness in mind.

User Experience 10

User Experience Net Promoter Score Customer Experience NPS 10

CSM Magazine

MAY 19, 2023

Customer Experience Engineering (CXE) is a growing field that focuses on designing, managing, and improving the interactions between a company and its customers. At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression.

Customer Experience 52

Customer Experience Net Promoter Score Customer Journey Mapping Touchpoint 52

ClientSuccess

AUGUST 27, 2019

I’ve also worked toward better alignment with my product development department to look at how product itself contributes to making our customers successful. Coupled with the overall customer experience, it makes sense to implement a customer health program and look at the key metrics that drive a customer’s success.

Customer Success 40

Customer Success Culture Books Blog 40

ClearAction

MARCH 22, 2024

CX is a Team Sport: 2 Surprising Views Lynn Hunsaker CX is a Team Sport was the CX Day 1 theme in 2021, celebrating the 10th anniversary of the Customer Experience Professionals Association. Camaraderie within the Customer Service (or Success) department is another way CX is a Team Sport. Controlling Touchpoints Model.

Sports 62

Sports 2024 Chief Customer Officer Customer Centricity 62

SurveySparrow

JANUARY 28, 2020

SurveySparrow: Your dedication to becoming an expert in customer experiences led you to become the second Certified Customer Experience Professional (CCXP) in the world. Aside from that, you are also an active member of the Customer Experience Professionals Association (CXPA).

Customer Journey Mapping 52

Customer Journey Mapping Customer Journey Net Promoter Score Customers 52

ShepHyken

JUNE 23, 2020

The Future of Customer Feedback. How to Get the Most Out of Your Customer Feedback Today and Beyond. Shep Hyken interviews Martha Brooke , founder of Interaction Metrics. They discuss effective strategies to getting useful customer feedback as well as the future of customer feedback. Customers love to be heard.”.

2004 74

2004 Feedback Touchpoint Customer Experience Professionals 74

ChurnZero

APRIL 12, 2019

Speaker: Julia Ahlfeldt, Certified Customer Experience Professional. Q: What do you see as the main differences (if there are any) between the Customer Success (CS) and Customer Experience (CX) practice? And then Customer Experience management at its core, is what we’ve spoken about today.

Customer Centricity 14

Customer Centricity Customer Success Net Promoter Score B2B 14

Lumoa

OCTOBER 31, 2018

This will push more aggressive change driven by Customer Experience professionals. Organizational alignment will be most critical – both internally and to the market and customer expectations. Successful organizations will drive deep, orchestrated transformation rather than just fixing customer issues or tracing scores.

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. Measure the impact of customer behavior on KPIs (e.g. By Steve Offsey. Uncover behavioral segments.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Pointillist

JUNE 5, 2019

To get the full picture, you also need to understand actual customer behavior. Customer journey analytics is an approach to insights and measurement that examines customers’ behavior not just at individual touchpoints, but along the paths they take as they attempt to accomplish their goals and tasks.”

Customer Journey 89

Customer Journey Measurement Management NPS 89

Pointillist

APRIL 17, 2019

Finally, while they ingest and integrate data from multiple sources for analysis, Customer Analytics tools still ask for your data to be mapped to their internal data model, which may require the assistance of vendor or third party service providers. What are Customer Journey Analytics platforms?

Customer Journey Mapping 51

Customer Journey Mapping Customer Journey Touchpoint Multi-Channel 51

TechSee

FEBRUARY 5, 2019

If 2018 was a year when customer experience professionals came under intense pressure to map out tangible results from heavy investment, 2019 is shaping up to be the year when next generation customer experience will deliver on the promise of a wide range of new technologies. Episode Management.

2019 173

2019 Customer Experience 2025 ROI 173

Pointillist

MAY 19, 2020

Organizations across industries struggle to connect customer behavior and journeys to business-critical KPIs, such as revenue, churn, cost to serve and more. Only 21% of respondents are very or extremely satisfied with their ability to quantify the impact of CX on business metrics.

Customer Journey 94

Customer Journey Measurement 2020 Management 94

Lumoa

APRIL 24, 2018

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. If they are not doing a good job they can quickly fix the situation with the customer." Ian Golding Global Customer Experience Specialist and Certified Customer Experience Professional.

NPS 135

NPS Net Promoter Score Metrics Effort Score 135

Kitewheel

MARCH 25, 2019

Having discussed the CX process with many marketers, customer experience professionals, and strategists, we’ve identified one paradigm that is holding CX back. By looking at customer emotions and reactions to various experiences, you can determine which ones fit your particular brand promise and adapt accordingly.

Hotels 76

Hotels ROI Customer Journey Retail 76

SurveySparrow

OCTOBER 25, 2019

There are so many feedback mechanisms available that need to be employed at different customer touchpoints. Ask for feedback from your customers during every stage of the interaction. While you might want to innovate when it comes to different channels, make sure that the experience is consistent across all platforms.

Customer Experience 77

Customer Experience Customer Journey Mapping Multi-Channel Net Promoter Score 77

CX Journey

FEBRUARY 25, 2016

How would your customers rate your omnichannel experience? Customer effort is (or should be) a huge area of concern for customer experience professionals; it's major point of contention and frustration for customers. It's probably time to make that a priority, if it isn't yet. Why is this important?

Omnichannel 46

Omnichannel Reference Retail Touchpoint 46

Experience Investigators by 360Connext

FEBRUARY 18, 2020

Come with me and let's create a customer journey map, identifying touchpoints and processes that need improvement along the way. Uncover the questions to ask to get more ideal customers and keep them loyal. I have a love-hate relationship with data, key performance indicators (KPIs), and the like.

Customer Experience 35

Customer Experience Customer Journey Mapping Customer Journey Customers 35