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Why the Marketing Budget Should Include Customer Service Training

ShepHyken

Many companies still believe that customer service is what happens when something goes wrong. However, that is only one part of customer service. The bigger picture is that customer service happens throughout a customer’s entire experience while doing business with you.

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Customer Experience Is Like Maintenance on Your Car

ShepHyken

That creates confidence and increases overall customer satisfaction. Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author. Routine Maintenance: You want to keep your car properly maintained with routine maintenance. Connect with Shep on LinkedIn.

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Ford Versus Ferrari: A Lesson in Customer Experience?

ShepHyken

Functionality versus customer experience: Do they belong together? And both dealerships – Ford and Ferrari – provide stellar customer service. While both may appreciate a good customer experience, one wants a different product experience.   Here’s another example. The Ford costs about $25,000.

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Three Customer Service and CX Metrics Every Employee Needs to Understand

ShepHyken

Many of you who read my articles or watch my videos may not have jobs related to customer service or CX measurement, but that doesn’t mean you shouldn’t pay attention to what I’m about to share. She is a customer experience designer at the consulting firm, Stone Mantel , where the TWS metric was created.

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“We Deliver Amazing Customer Service”: The Difference Between Perception and Reality

ShepHyken

When it comes to customer service and customer experience (CX), there is a difference between perception and reality. First, how we think our customers perceive our customer service and CX is often not the reality. It’s what our customers say. It’s just our perception.

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The Difference Between Customer Service and Customer Experience Copy

ShepHyken

Every once in a while, someone will ask, “What’s the difference between customer service and customer experience?” Customer service really drove the customer experience. A customer could visit a store or business. Customer service is still as important as ever.

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Playing to Win in Customer Service

ShepHyken

So, what does this have to do with business, specifically customer service and CX? In the customer service world, we should create a “game plan” to deliver an experience that is perfect, never requiring a customer to reach out to us because of problems. Plenty! In any team sport, the goal is to win.