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Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

In the midst of a financial industry crisis, Metro Bank emerged in 2010 with a bold vision—to create fans, not just customers. They envisioned a landscape where exceptional customer service, inviting environments, and a commitment to personal connections prevailed over the conventional transactional approach.

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Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

The idea behind integrated CX is to improve customer experience by combining large amounts of data with technology and services to create more complete customer insights and, as a result, more focused and measurable actions. CX programs centered solely on the ‘what’ will struggle to drive tangible financial value.

Blog 558
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How Marmalade Insurance Has Utilised Customer Feedback Software to Help Improve CSAT and Increase Their Net Promoter Score

CSM Magazine

The proof is in the results, with Marmalade Insurance reporting an improvement in customer satisfaction of 16%, going from 75% to 87%, as well as a 7% increase in Net Promoter Score, now sitting at 73 for customers who have purchased online.

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Consumer Duty is an opportunity for both improved customer outcomes and a deeper understanding

Maru Group

Consumer Duty raises the bar of regulatory consumer protection in the financial services sector by shifting the regulation paradigm from a process-driven approach to one based on customer outcomes. IRT (Implicit Response Time): We passively capture response time to questions, opening up an extra layer of customer insight.

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Optimizing your customer feedback strategy in 2023

Lumoa

.” Collecting feedback across the entire customer journey shows you which areas your business needs to focus on. However, a robust Voice of the Customer program also uses things like customer conversations, social media, and website behavior as inputs. Advocacy Stage : Happy customers are a powerful source of growth.

2023 83
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How Marmalade Insurance has utilised customer feedback software to help improve CSAT and increase their NPS

customer sure

The proof is in the results, with Marmalade Insurance reporting an improvement in Customer Satisfaction (CSAT) of 16%, going from 75% to 87%, as well as a 7% increase in Net Promoter Score (NPS), now sitting at 73 for customers who have purchased online.

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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

If you read my last post , you’ll know that I credit the launch of Net Promoter Score® as one of three pivotal events that paved the way for the customer experience discipline. Use a mix of methods — and a mix of quantitative and qualitative data — to get the richest insights about your customers’ needs and expectations.

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