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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

The same survey showed that when hotels get the customer journey right, customers are 61% more willing to recommend the hotel than customers of hotels that only focus on touchpoints. There is greater ROI when the holistic customer journey is the focus. The number of insights gleaned from the data.

ROI 309
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Transforming Customer Success Into a Revenue-Generating Powerhouse

Gainsight

These questions, plus more, were answered by Riccardo Composto, Senior Director of Customer Success at Sitecore , during our recent webinar, Transforming CS Into a Lead Gen Powerhouse. It all starts with listening to your customers. These three tools work together to create a holistic view of their customer’s lifecycle.

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How to Drive Voice of Customer Insights Company-wide: 3 Steps

ClearAction

How to Drive Voice of Customer Insights Company-wide: 3 Steps Lynn Hunsaker. Who needs to hear customer feedback? Just your customer-facing staff? Why: satisfied customers make payroll possible — and everyone’s decisions, attitudes, and handoffs have a ripple effect on customer experience excellence.

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How to Earn Executive Support for Your VoC Program

GetFeedback

Before you worry about proving the ROI of a VoC program, focus on building relationships and trust with the key stakeholders in your company. Senior-level marketers are also seeking better customer insight, says VoC marketing expert Ernan Roman of ERDM. We’re not the only ones obsessed with the Voice of the Customer.

ROI 150
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Q&A On CX Measurement And ROI

Forrester's Customer Insights

I recently cohosted the webinar How To Prove The ROI Of CX with Ben Brown, a senior consultant from Forrester’s Total Economic Impact™ (TEI) team. Ben creates ROI models for a living, so he was the perfect partner in crime for this webinar.

ROI 52
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How to Transform Customer Support – A Play in 3 Acts

Lumoa

When I started thinking about writing a piece on transforming customer support, this question immediately came to mind. It was the most “liked” question during our recent webinar – “Using Insights to Hear Your Customers, Engage Your Employees, and Improve Your Profits”. To me, that’s hugely positive. You have data.

Banking 83
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How to get buy-in—and budget—for customer intelligence software

Alida

Most companies today strive to become more customer-centric—it’s simply good business. They use customer feedback to make data-backed decisions, and rely on customer intelligence software like insight communities. How Allure uses member feedback to improve products and strengthen advertising partnerships [customer story].

Insights 145