InMoment XI

JANUARY 12, 2023

Cross-selling and upselling have formed the bedrock of brand aspirations for their existing customer base for a long time now. Next, it’s vital to take the long view when looking at your customer relationships. without considering what seeds to plant for even more success tomorrow.

Social Media 529

Social Media Customers Connections Customer Retention 529

InMoment XI

MARCH 25, 2024

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. The next step is to take a long view when looking at customer relationships.

Customer Experience 260

Customer Experience Social Media E Commerce Retail 260

ClearAction

OCTOBER 16, 2019

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. trillion dollars lost through customers switching suppliers every year in the USA is equivalent to the GDP of Canada or Italy? Did you know that 1.8

ROI 59

ROI Customer Experience 2011 Customer Centricity 59

LoyaltyPlus

JUNE 27, 2019

With a better understanding of the collected data, companies can improve their products, services or investments and customer relationships through predictive marketing and communication. The benefits of consumer intelligence are endless: from increased store sales to increased profit margin and also the increase of customer retention.

ROI 40

ROI Loyalty Reference Customer Retention 40

Optimove

NOVEMBER 15, 2023

In this blog, we’ll explore the key reasons why segmentation and SMS go hand in hand — and why this Customer-Led Marketing tactic is essential for increasing customer lifetime value (CLV) and fostering loyalty for life. This makes SMS a highly effective channel for re-engagement efforts.

Return on Investment 59

Return on Investment ROI Customer Retention Loyalty 59

Optimove

NOVEMBER 15, 2023

SMS Segmentation Targets High-Value Customers and Maximizes Your ROI (Return on Investment) When it comes to the pay-per-message format of SMS – every penny counts in marketing. Using SMS targeting and focusing your efforts on this select group means you’ll minimize wastage and maximize your return on investment (ROI).

Return on Investment 52

Return on Investment ROI Customer Retention Loyalty 52

CCO Council

MAY 13, 2014

In my previous post I described the historical retrospective approach whereby incremental per-customer or per–segment revenue gains are correlated with increasing loyalty and engagement. Expected change in customer value is another valuable means of demonstrating ROI.

Customer Centricity 85

Customer Centricity ROI Measurement Chief Customer Officer 85

ShepHyken

OCTOBER 29, 2023

My Comment: This excellent article by my friend and fellow CX expert, John DiJulius, can cross over from customer experience to customer relationships. The FORD idea is a great technique to connect and engage with your best customers and separate yourself from competitors. Is It Time for You to Try Messy Marketing?

Article 63

Article 2023 Customer Service Loyalty Programs 63

Education Services Group

JUNE 18, 2018

How do I increase customer retention? Although the answer is multilayered and complex, one of the essential building blocks to answering it includes Customer Success Managers (CSM). A career field that barely existed five or so years ago, CSMs make up ground zero for all CS functions — that includes keeping customers.

Customer Retention 45

Customer Retention Customer Success White Paper Management 45

ClearAction

DECEMBER 5, 2023

This article is a continuation of 24 CX ROI Metrics for Your Chief Customer Officer Prosperity Playbook. There you can see the equations for 24 customer experience metrics expressed in money rather than percent or scores, making financial gains obvious. This saved customers millions in hours and money.

Metrics 62

Metrics Effort Score ROI Chief Customer Officer 62

ClientSuccess

JANUARY 11, 2023

Regularly monitor customer performance and identify opportunities for improvement. Measure customer success metrics for meaningful insights. Focus on customer retention and long-term ROI. The Golden Rule is the foundation of customer success, and it’s never too late to start honoring it in your operations.

Customer Success 80

Customer Success White Paper Loyalty ROI 80

Integrity Solutions

APRIL 19, 2024

The research also shows 61% of customers feel they’re treated as a number rather than a human being. It provides competitive differentiation, nurtures customer relationships, helps them feel seen and heard , and ultimately leads to increased customer loyalty and repeat business.

Sales 107

Sales Loyalty White Paper Contact Center 107

Magellan Solutions

FEBRUARY 20, 2024

Seasoned chat agents resolve complaints, convert prospects, and build customer relationships during critical buying moments. It results in improved user engagement, higher conversion rates, and stronger customer relationships. Outcome: Improved sales conversion rates and enhanced customer engagement.

Customer Satisfaction 52

Customer Satisfaction Loyalty ROI Technology 52

Alida

JUNE 30, 2017

Reinvent the brand-customer relationship. To remain ahead in the luxury market, Cadillac is putting customers in the driver’s seat and accelerating its efforts to improve the end-to-end experience. The purpose, saysEric Angeloro, is to deliver insight that informs customer-centric decision-making and strategy.

Automotive 138

Automotive 2025 Customer Relationships 2017 138

ShepHyken

APRIL 11, 2017

How do you use the Net Promoter Score® to retain your customers? How can you sell the C-Suite on the benefits of investing in Customer Retention? First Up: Shep Hyken’s opening comments focus on the Net Promoter Score®, which is the result of a survey question that asks a customer “How likely would you be to recommend us?”

Net Promoter Score 83

Net Promoter Score E Commerce 2008 NPS 83

Customer Bliss

MAY 2, 2019

Rosalyn talks about the customer delight approach, which people talk about a lot. However, at Allovue, they didn’t see much of an ROI with this method. She said that though people were happy to receive flowers and nice messages, it didn’t correlate to customer retention.

Chief Customer Officer 149

Chief Customer Officer Financial Consulting Customer Retention 149

Call Experts

SEPTEMBER 15, 2022

Especially if you are new to outsourcing customer support, it is essential to understand the benefits of a solution like a 24-hour customer service number or after-hours support. . Improve Customer Retention. One of the most common mistakes companies make is ignoring the importance of customer retention.

Customer Service 52

Customer Service Average Handle Time Customer Retention Metrics 52

Lithium

DECEMBER 28, 2020

Even if the initial justification for building a community was to save costs, every community’s ultimate purpose should be to strengthen the fabric of customer relationships. Remember that SEO value, resolution time, and customer retention are important measures of success as well. Conclusion.

Insights 52

Insights Engagement Net Promoter Score ROI 52

Experience Investigators by 360Connext

MARCH 8, 2018

Customer experience and marketing measurement are two sides of the same coin. Impact to NPS ( Net Promoter Score ), customer retention, net customer growth, new product revenue, ROI—almost every metric you can think of—has commonalities across both disciplines. Measure both sides of the coin.

Marketing 125

Marketing Net Promoter Score Customer Journey Mapping Chief Customer Officer 125

CSM Practice

APRIL 13, 2021

Every CSM has the primary goal of improving client retention and identifying expansion selling opportunities to grow their customer portfolio over time. Customer success managers are focused on long-term goals, specifically driving adoption, delivering value, and ensuring ROI. A Day in a life of a CSM.

Customer Success 52

Customer Success Management Customer Retention Customers 52

SurveySensum

JULY 11, 2023

Now you’d be satisfied to know the delivery status and how the customer agent handled your concern. This is how effective communication builds trust and strong customer relationships. This results in repeat purchases, boosting your sales and customer loyalty. They take their customer retention strategy a step further.

Brands 83

Brands Customer Experience Rewards Programs Touchpoint 83

Happy or Not

DECEMBER 7, 2023

Cultivating customer loyalty HappyOrNot’s in-moment feedback mechanism encourages customers to become loyal patrons and for non-buying visitors to return and give your shop another chance. Conclusion Whether from buyers or non-buyers, customer feedback is a pivotal asset for businesses in today’s competitive landscape.

Feedback 36

Feedback Social Media Multi-Channel Return on Investment 36

SmartKarrot

DECEMBER 4, 2020

Before customer success was introduced, companies used to spend massive funds in acquiring the customers only to see them finally go. But as customer retention became a major goal for these companies, customer success ROI started paying off. Importance of measuring customer success ROI.

ROI 10

ROI Measurement Customer Success Return on Investment 10

Totango

FEBRUARY 28, 2020

What is a Customer Engagement Strategy? Customer engagements are proactive, data-driven activities you initiate to build and maintain strong customer relationships. These actions are the way we personalize our service to meet the demands of our customers. This makes customer retention critical.

Customer Engagement 93

Customer Engagement Engagement Webinar Touchpoint 93

CSM Magazine

DECEMBER 7, 2022

This is empowering businesses to generate value from their customer relationships that has previously not been attainable. Generative AI will be instrumental in increasing customer engagement with products tailored precisely towards their needs resulting in increased user satisfaction and brand loyalty.

Customer Experience 52

Customer Experience Customer Retention Customers Customer Engagement 52

SurveySensum

AUGUST 26, 2020

Why do you need to measure the ROI of your CX program? . CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. Customer Retention

ROI 98

ROI E Commerce Metrics E-support 98

Lithium

NOVEMBER 27, 2019

Even if the initial justification for building a community was to save costs, every community’s ultimate purpose should be to strengthen the fabric of customer relationships. Remember that SEO value, resolution time, and customer retention are important measures of success as well. Conclusion.

Insights 40

Insights Engagement Net Promoter Score ROI 40

Magellan Solutions

MAY 3, 2021

Customer relations management is both an art and science. This is to reach the penultimate goal of any business, customer retention. Most businesses and the public often associate CRM with customer satisfaction. But CRM, or a sophisticated one at that, plays a vital role to increase ROI and sustain business profit.

Call Center 52

Call Center E Commerce ROI Touchpoint 52

Totango

JANUARY 23, 2020

Today’s customers are more likely to seek more flexible, subscription-based agreements that empower them to walk away if they are unhappy. As such, enterprises need to prioritize cultivating long-term customer relationships that foster continual, mutual growth. When customers encounter problems, they look to you for solutions.

Management 105

Management B2B Seminar ROI 105

Alliance by IFS

MAY 28, 2019

The Right Field Service Management Solution Yields Long-Term, Recurring ROI. To achieve it, you have to boost customer retention , attract new customers, and/or offer new products and services. Personalizing service delivery through greater digital engagement with customers. Personalize the Customer Experience.

Management 36

Management Customer Retention ROI Customer Relationship Management 36

Second to None

MARCH 14, 2018

To prove the ROI of live engagements, marketers must set the stage for data collection and funnel tracking. Customers are willing to give up their information in exchange for interesting experiences. The customer experience comes second. Effective measurement of event ROI depends on how the brand defines success.

ROI 54

ROI Events Social Media Return on Investment 54

Totango

SEPTEMBER 4, 2020

Tech-touch customer success solutions: Make Better Use of Customer and CSM Time. Provide Customers with Self-Sufficient Solutions. Improve the Enterprise/Customer Relationship. Tech-touch customer success focuses your relationship on the elements crucial to providing value to your customers.

Customer Success 63

Customer Success Communication Customer Relationships Customers 63

Waypoint Group

JUNE 19, 2019

The paper is titled, “Driving Customer Retention and Expansion Through Stakeholder Engagement” and may be downloaded here , where you’ll find methods and example data-visualizations that will assist in helping an organization take a proactive stance when managing B2B customer accounts in pursuit of improving retention and accelerating expansion.

Engagement 40

Engagement B2B ROI Download 40

Kustomer

APRIL 13, 2022

Customer Relationship Management (CRM) systems should be used alongside call center solutions to centralize all your interactions with your customers. From prospect to lead to customer and, lastly, brand ambassador , your CRM will document the entire journey and help you nurture your customer relationships.

Customer Service 94

Customer Service Omnichannel Social Media Document 94

CustomerSuccessBox

SEPTEMBER 29, 2022

However, customers are also searching for a quick time to value (TTV). This refers to how quickly a product would help them solve their problem and get a good return on their investment (ROI). Customer relationships get stronger as you resolve issues more quickly as a company.

Metrics 52

Metrics Return on Investment B2B Customer Relationships 52

CCO Council

JUNE 24, 2014

Recommendation : CEOs and Boards must commit from the outset to support and invest in the CCO and his/her initiatives for a minimum of two years to ensure the highest ROI. Recommendation : The CCO must "bank" customer trust and loyalty to protect customers against hard times.

Chief Customer Officer 85

Chief Customer Officer Customer Centricity 2003 Competitive Advantage 85

Customer Bliss

AUGUST 3, 2018

“A very small increase in customer retention can yield a huge impact on profitability.” How Net Promoter Companies Thrive in a Customer-Driven World. Rob Markey is a partner at Bain & Company and leads the customer strategy and marketing practice.

Leadership 120

Leadership Chief Customer Officer Social Media Loyalty 120