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OCTOBER 5, 2015
You probably caught yourself thinking that star sales performers were born to do it. Because the best ones in sale have practiced their skills for years until they mastered them. Todd identified the sales skills in four different areas : personal, relational, professional and return on investment. I’m not surprised.
ShepHyken
AUGUST 30, 2019
This week we feature an article by Lukas Sitar who writes about growing and sustaining customer lifetime value for the entire customer cycle. While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value.
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Totango
FEBRUARY 28, 2019
It’s the point when the promises of the sale and the lessons from the onboarding process are leveraged into everyday value. The adoption phase is your opportunity to nurture your customer relationship and establish a recurring revenue cycle driven by a commitment to customer growth. Here’s the breakdown: Onboarding.
Totango
MAY 23, 2019
Rather, they are a function of the customer experience. To create happy customers, you have to shift your focus from the sales event and toward the ongoing nurturing of existing customers. Continually monitor customer health. Proactively engage customers with personalized campaigns. Upsells Happen Every Day.
CSM Magazine
AUGUST 10, 2017
From the features you would like on a new toaster, to what makes you watch a new movie or box set, to what to call your Christmas Sandwich – customers are massively powerful brand touchstones. What used to be perceived as customer survey spam can now be really engaging and help brands to grow relationships. Possibly not.
Totango
SEPTEMBER 19, 2019
You need customer data to track progress toward goals, deliver on promises, and continually upgrade your product. Doing so will help you raise satisfaction rates and cultivate lifetime customers. Customer-centric uses of data help ensure every employee knows their role and what information to gather.
Totango
FEBRUARY 26, 2019
Offer plenty of accessible support in case customers have questions. It’s the honeymoon period, and depending on how well it goes, you just might sow the seeds for lasting customer relationships. Best of all, a good onboarding strategy lowers the likelihood that new customers will churn.
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