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Why Applying the Golden Rule to Customer Success Efforts Works

ClientSuccess

The concept of customer success continues to rapidly gain traction as businesses strive to improve their customer experience. To help organizations get the most out of this important function, there are now a variety of resources available: from websites and white papers to webinars, conferences and technologies.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

B2B customer journey touchpoints are occasions when business customers interact with a brand. For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints. Touchpoints can be categorized in terms of: Where they occur in a customer’s lifecycle.

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Personalization In Sales Leads To Increased Loyalty and Repeat Business

Integrity Solutions

You can interact thoughtfully with their LinkedIn posts or congratulate them on a new role or promotion, a work anniversary or even a birthday. Create and share a library of content that matches with that customer’s needs/industry/role/other information you’ve learned about them.

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Top 10 B2B Customer Retention Strategies?

SmartKarrot

However, customer acquisition is something that demands focus! Customer retention is a particularly important concept where businesses use different strategies to retain their existing customers. B2B companies will have to bank on customer retention as a key strategy to achieve long-term growth.

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

With digital omnichannel engagement, you can automate proactive interactions based on custom rules that guide users through the customer journey. For example, if a first-time customer is browsing a web page for 5 minutes or more, a live chat window could appear inviting that customer to “let us know if you have any questions!”

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Customers Can’t Live on Automation Alone

Education Services Group

In fact, researchers Dominic Fareri, Luke Chang and Mauricio Delgado published an article in The Journal of Neuroscience (2015) demonstrating the power of collaborative interactions in building and maintaining relationships. Read about this study and others in our white paper, Neuroscience and Customer Success.

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

With digital omnichannel engagement, you can automate proactive interactions based on custom rules that guide users through the customer journey. For example, if a first-time customer is browsing a web page for 5 minutes or more, a live chat window could appear inviting that customer to “let us know if you have any questions!”