Optimove

JANUARY 3, 2023

Here are some best practices for B2C brands to take their marketing to the next level this year. So, B2C marketing professionals, here’s what should be among your 2023 New Year’s resolutions. 6 – Go from campaign-led marketing to customer-led marketing. Let the countdown begin. #6

B2C 59

B2C Marketing 2023 Multi-Channel 59

Optimove

AUGUST 31, 2023

In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers. However, challenges persist.

Marketing 52

Marketing 2023 Multi-Channel B2C 52

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

Customer Retention 60

Customer Retention Loyalty Loyalty Programs Social Media 60

Optimove

MAY 1, 2019

Webinar: Become an Independent Marketer. Optimove is used by 350+ customer-centric brands. CRM Marketing Manager, Adore Me. Optimove lets us be super-personalized in our customer messaging, by making it easy to target customers based on any number of attributes. Director of Digital Marketing & CRM, Paul Stuart.

Engagement 72

Engagement Marketing Multi-Channel Webinar 72

CSM Magazine

FEBRUARY 24, 2023

The way a business deals with its customers can determine whether it thrives or fails. Providing exceptional customer service is critical in building long-term relationships with customers and gaining their loyalty. It can impact customer satisfaction, loyalty, revenue, and reputation.

Customer Service 52

Customer Service Exceptional Customer Service Multi-Channel Competitive Advantage 52

Thematic

OCTOBER 17, 2024

Why Businesses Need Sentiment Analysis Tools Sentiment analysis tools are useful for making sense of qualitative data that companies continuously gather through various channels. Other organizations might use this customer feedback to hone their product development pipeline.

Social Media 62

Social Media Multi-Channel Feedback Insights 62

SurveySensum

AUGUST 21, 2024

In this competitive market ensuring a positive and hyper-personalized customer experience is the key to winning your customers. In fact, for 73% of customers, a good and positive experience is key in influencing their brand loyalties. Top 7 Customer Journey Analytics Tools To Checkout 1. G2 Review : 4.4/5

Customer Journey 52

Customer Journey Touchpoint Multi-Channel Demo 52

Win the Customer

DECEMBER 25, 2019

The significant benefits of effectively engaging with customers on social channels make the investment worthwhile. “Social care” isn’t anything new, but providing effective multi-channel customer service that includes social care can be pose significant challenges for organizations big and small.

Customer Service 115

Customer Service Social Media Multi-Channel Customer Care 115

Gainsight

APRIL 10, 2023

Everything from how we serve our customers, retain them, and grow our business has changed—customer retention is no longer a nice-to-have, it’s a critical growth axis. As a result, SaaS businesses are focussing on building durable businesses by keeping existing customers rather than acquiring new one.

2023 59

2023 Customer Success Multi-Channel B2B 59

TechSee

JUNE 16, 2022

Eric’s favorite motto is “The Customer Experience is Paramount and must be the driving force to any organization.” Jim Iyoob, Chief Customer Officer at Etech Global Services. Brian is the Managing Director of Customer Management Practice Digital and founder, president, editor-in-chief at Headline Planet. Follow on LinkedIn.

Customer Service 252

Customer Service Contact Center 2022 Magazine 252

SurveySparrow

FEBRUARY 18, 2024

Customization is limitless with instant survey design options and an icon playground. Seamless Feedback Collection Capture feedback effortlessly through various channels including email thermometers, embedded surveys, and signature thermometers for popular email platforms. We’ll keep it simple and short. The best part?

2024 52

2024 Multi-Channel E Commerce Tourism 52

Totango

SEPTEMBER 22, 2023

Retention increases when customers get results, leading to increased purchasing and ultimately boosting enterprise revenue growth. CS, more than any other function, is positioned to be the driver of customer results and customer retention to fuel growth.

Multi-Channel 117

Multi-Channel 2023 Customer Success Omnichannel 117

Optimove

MAY 1, 2019

Webinar: Become an Independent Marketer. Optimove is used by 350+ customer-centric brands. CRM Marketing Manager, Adore Me. Optimove lets us be super-personalized in our customer messaging, by making it easy to target customers based on any number of attributes. Director of Digital Marketing & CRM, Paul Stuart.

Engagement 40

Engagement Marketing Multi-Channel Webinar 40

Optimove

MAY 1, 2019

Webinar: Driving Engagement with Contextual Marketing. Learn how to do Contextual Marketing right! Optimove is used by 350+ customer-centric brands. CRM Marketing Manager, Adore Me. Optimove lets us be super-personalized in our customer messaging, by making it easy to target customers based on any number of attributes.

Engagement 40

Engagement Marketing Multi-Channel 2019 40

Ecrion

JULY 16, 2020

As more insurance companies begin to emerge, customers are beginning to compare quotes from multiple companies now more than ever. With all of the different insurance options on the market, customers won’t stop until they find an insurance policy that provides them with the highest level of quality service at the lowest price available.

Insurance 75

Insurance Multi-Channel Customer Experience Omnichannel 75

Playvox

FEBRUARY 13, 2023

With sky-high customer expectations and the increasing use of digital channels, keeping service quality high is no easy task. It requires a multi-level approach to ensure success today and in the years ahead. Three Vital Layers Of Quality Management QM is far more than just reviewing customer interactions for areas of concern.

Contact Center 78

Contact Center Multi-Channel Customer Retention ROI 78

Optimove

MAY 4, 2019

Webinar: Driving Engagement with Contextual Marketing. Learn how to do Contextual Marketing right! Optimove is used by 350+ customer-centric brands. CRM Marketing Manager, Adore Me. Optimove lets us be super-personalized in our customer messaging, by making it easy to target customers based on any number of attributes.

Engagement 40

Engagement Marketing Multi-Channel 2019 40

Magellan Solutions

JUNE 12, 2021

From a business’ point of view, customer retention and ROI is the ultimate goal to keep it running. This is only possible when you can provide your customers a seamless integrated sales and experience. . Cost-saving is one of the many advantages of outsourcing customer service. Customers tend to channel hop. .

Call Center 52

Call Center Multi-Channel ROI Customer Retention 52

InMoment XI

OCTOBER 30, 2024

Importance of Customer Experience in Insurance A 2023 McKinsey survey of over 8,500 North American insurance customers suggests that CX initiatives are crucial to revenue growth and employee satisfaction. A positive customer experience fosters trust and satisfaction. Each channel should be reliable, safe, and easy to use.

Insurance 260

Insurance Customer Satisfaction Customer Experience Multi-Channel 260

SurveySensum

NOVEMBER 1, 2023

But with SurveySparrow this feature is limited, as evidenced by this customer review. With so many options available in the market today, finding the top 9 SurveySparrow alternatives was a little difficult. It also comes with custom dashboards that capture and report in real-time data – enabling users to track real-time data.

Multi-Channel 52

Multi-Channel Culture Feedback 2023 52

West Monroe

APRIL 27, 2022

In fact, Gartner anticipates that by 2025, 80% of all B2B sales will be happening through digital channels. An effective e-commerce channel provides the foundation for doing so. But in our experience, many software companies haven’t yet optimized this channel. The value of an optimized e-commerce channel.

E Commerce 52

E Commerce E-support Multi-Channel B2B 52

West Monroe

APRIL 27, 2022

In fact, Gartner anticipates that by 2025, 80% of all B2B sales will be happening through digital channels. An effective e-commerce channel provides the foundation for doing so. But in our experience, many software companies haven’t yet optimized this channel. The value of an optimized e-commerce channel.

E Commerce 52

E Commerce E-support Multi-Channel B2B 52

SurveySparrow

JULY 27, 2023

Well, it’s all about leveraging the power of digital technologies and channels to enhance customer interactions, streamline processes, and create personalized experiences throughout the entire customer journey. Now that we’ve got digitization covered, let’s zoom in on the digital customer experience.

Customer Experience 52

Customer Experience Social Media Multi-Channel Touchpoint 52

Circular Edge

DECEMBER 13, 2022

Perhaps most importantly, you’re missing out on invaluable information about how your customers are evolving. By analyzing historical transactional data, you’ll uncover customer details and purchase trends that help drive sales efficiency and higher marketing conversion rates.

Competitive Advantage 52

Competitive Advantage Multi-Channel 2022 Insights 52

Optimove

MARCH 18, 2021

CRM Marketers have known for a long time what some companies are just now discovering; That it’s much more cost-effective to retain an existing customer than to acquire a new one. The key to customer retention lies in providing personalized experiences and interactions to each customer and at scale.

Multi-Channel 52

Multi-Channel Customer Retention Brands Interaction 52

SurveySparrow

AUGUST 14, 2023

Bad customer experiences can have far-reaching consequences, impacting customer loyalty, brand reputation, and ultimately your bottom line. On the flip side, delivering outstanding customer experiences can lead to increased customer retention and advocacy. What is Customer Experience? Let’s dive in!

Customer Experience 52

Customer Experience Multi-Channel Customer Centricity Loyalty 52

CSM Magazine

APRIL 1, 2020

For retailers and service providers, in particular, it can be difficult to distinguish your brand from others in the market. According to the latest statistics, customer service is becoming increasingly important to consumers and business buyers. Facilitate Multi-channel Customer Care.

Customer Service 52

Customer Service Multi-Channel Social Media Customer Care 52

CustomerSuccessBox

FEBRUARY 23, 2022

When we talk about customer retention, we usually try to influence the loyalty of an existing customer. Customer acquisition is based on an established marketing strategy. The aim is to attract attention and build loyalty among potential customers. 3+1 Strategy To Retain Customers That Is Worth Applying.

Advertising 52

Advertising Multi-Channel Social Media Customer Retention 52

Optimove

MAY 30, 2023

Our May 2023 survey of marketers shows that for the second year in a row, respondents continue to allocate more of their budget for acquisition marketing versus retention marketing, despite consumer spending uncertainty, and that new customer acquisition can cost  five times  more than retaining an existing one.

B2C 93

B2C 2023 Multi-Channel Marketing 93

inQuba

JULY 3, 2022

In our post “ What is Customer Journey Management, and is it Important? ”, we shared that McKinsey & Co. have reported that more than half of customer interactions happen during multi-event, multi-channel journeys 1 , and that journey-centricity is 30% more strongly correlated with your important CX metrics.

Customer Journey 52

Customer Journey Multi-Channel Touchpoint Customer Journey Mapping 52

Confirmit

SEPTEMBER 24, 2018

Often known as Voice of the Customer software, customer experience management systems have become the norm over the past 2 decades, and are central to the ability for CX leaders in their market to differentiate themselves based on customer experience. Amadeus – Delivering an Exceptional Customer Experience.

CEM 40

CEM Multi-Channel Net Promoter Score Insurance 40

Confirmit

SEPTEMBER 24, 2018

Often known as Voice of the Customer software, customer experience management systems have become the norm over the past 2 decades, and are central to the ability for CX leaders in their market to differentiate themselves based on customer experience. Amadeus – Delivering an Exceptional Customer Experience.

CEM 40

CEM Multi-Channel Net Promoter Score Insurance 40

Oracle

AUGUST 31, 2020

Customer retention and engagement are critical to how Dymocks combats threats from online and new entrants into the bookselling market. To improve engagement, Dymocks decided to try to understand not only what their customers are reading now, but what they want to read next.

Customer Experience 54

Customer Experience Multi-Channel 2020 2019 54

ProProfs Chat

JANUARY 9, 2020

An average company loses 10 to 30 percent customers annually and gaining new customers is around 10 times costlier than keeping the existing ones happy – Philip Kotler. These words from the father of modern marketing, themselves indicate how crucial the customers are for any business. That is not true. .

Customer Retention 86

Customer Retention Multi-Channel Customers Financial 86

CloudCherry

JULY 18, 2018

Did you interact with the brand through their website, through their social media, through email, or through multiple channels? Plus, customer experiences aren’t composed of isolated experiences. Was it the variety in products that made the experience great? How about the price, or the speed of delivery? Composite Scorecard Index.

Customer Experience Management 170

Customer Experience Management Net Promoter Score Customer Experience Management 170

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. The most loyal customers, who are sometimes the largest, are not always the most profitable. Loyalty has become table stakes in most consumer facing sectors.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. The most loyal customers, who are sometimes the largest, are not always the most profitable. Loyalty has become table stakes in most consumer facing sectors.

ROI 40

ROI Measurement Marketing Loyalty Programs 40