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A Roadmap for Key Account Management (KAM) Excellence

Kapta Customer Success

Do you have a roadmap for Key Account Management excellence? Without a roadmap, you risk getting lost or making a wrong turn. You can’t determine where you are starting, where you are going, and what to do next.

Roadmap 59
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Expanding Customer Success Through Partners

Gainsight

Partner Success has been long talked about in Customer Success programs, but it’s had limitations in practice due to technology constraints like data security requirements and lack of Customer Success capabilities among partners.

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Megatrend: Customer Success and Product Are Better Together

Gainsight

Over the past few years, we’ve been keeping our eye on an incredibly positive trend in the most successful companies: closer, more collaborative relationships between Customer Success and Product teams. . And now, we’re seeing more and more companies recognize that neither team can drive success by themselves.

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Creating a Product Roadmap? Ask Yourself These Questions

Gainsight

Before your product starts booming, you need a product roadmap that charts a clear course to growth. Unfortunately, as a product leader or manager, you’re probably being overwhelmed by feedback from every direction. What is a product roadmap? Answer these questions to help you create your product roadmap.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams. Forrester recognizes the value customer success platforms can provide to B2B companies looking to foster retention, growth, and advocacy.

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Product Management & Customer Success: The New Hot Couple

Gainsight

Sales and Marketing is to new customer bookings as Product Management and Customer Success (CS) is to the customer experience. Successful CS organizations should be well aligned with the PM organization. Consider implementing a recurring weekly or bi-weekly meeting between CSMs and Product Managers.

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Three Lessons on Efficiency From the 2022 Gartner® Market Guide for Customer Success Management Platforms

Gainsight

A well-oiled customer success (CS) machine that drives Net Revenue Retention (NRR). . SaaS organizations must align their teams around customer outcomes, and scale their CS team’s efforts with the utmost efficiency. To do this, CS leaders should operationalize CSM motions through a robust customer success management platform. .

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