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A Deep Dive into Conversational Intelligence

InMoment XI

These insights are invaluable for making informed business decisions, refining strategies, and staying ahead in a competitive market. The result is a more engaging and customer-centric experience that fosters brand loyalty.

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

With predictive analytics, marketers can identify which customers are most likely to be interested in additional products or services, creating more opportunities for successful cross-selling and up-selling. Enhance cross-selling and up-selling opportunities. Accelerate operational improvement. A classic example comes from Amazon.

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How to Infuse AI Into Your Current Sales and Marketing Processes

West Monroe

Since you’re not wearing VR goggles today to engage with customers, it’s safe to say you made the right decision in not overturning your sales organization to a virtual sales process. So, what is gen AI, and how can it impact your sales organization? Consider an e-commerce company that sells fashion apparel.

Sales 52
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Why You Should Build an Omnichannel Customer Experience

InMoment XI

While they offer customers various avenues to engage with the brand, there may be less emphasis on integration and consistency between these channels. Omnichannel experiences make it easier for customers to engage with a brand by providing multiple channels through which they can interact.

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How AI Customer Experience Can Advance Your Business Strategy

InMoment XI

As e-commerce becomes increasingly global and competitive, business leaders understand that technology can be a valuable tool in reconnecting with consumers. This personalization not only enhances customer satisfaction but also drives sales and fosters brand loyalty.

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Creating a strong CX ecosystem requires partnership between sales and marketing

Alida

Joint research released by CMO Council, SAP Hybris and SellingPower magazine suggests it’s sales and marketing who should take joint command. The Customer Experience Dynamics report found that a primary point of frustration and friction is a lack of alignment and consensus on even the most fundamental points of engagement.

Sales 140
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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it.