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Earn Customer Desire and the Right to Grow

Customer Bliss

I’m introducing a new word for you to consider: desire. Its time to replace the word ‘loyalty’ with the word desire. What I’ve experienced and observed is that ‘loyalty’ can be something to go get from customers, rather than something to be earned. But you can’t earn loyalty without reliability.

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3 Actions to Take on the Road to Leadership Bravery

Customer Bliss

Both customer and company are better off because they are in each other’s lives. Ask how we will and will not grow. First, leaders are clear about how they will and will not grow. I learned a term that describes this approach to fearlessly sharing, that builds bonds with customers: “radical transparency.”

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Inspire a Customer Service Mentality In Your Organization

Customer Bliss

Maintaining a “customer service mentality” in the marketplace has to first begin with leaders and the behaviors that they themselves exhibit. And this is not just limited to those on the front lines caring for customers in distress. as a friend, as a partner, as a customer. as a friend, as a partner, as a customer.

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How To Boost Customer Desire vs Tolerance Of Your Experience

Customer Bliss

Customer desire is an emotion, and emotions can bond you with your customer. Companies that understand the powerful emotional pull of customer desire obsess about getting to know their customers and learning their desires. And sometimes those desires can be simple. Managing customers at risk.

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How to Effectively Capture the Power of Customer Experience ROI

Customer Bliss

I’ve been asked, “How do you persuade top management that customer centricity is not a cost? ” In order to do so, you must affect change in four areas that shift the mindset of the leadership team and elevate the customer within the consideration set. Pivotal Leadership Shift: Elevate Customers as Assets.

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Hire People with the Ability to Care: A #MakeMomProud Case Study

Customer Bliss

In my new Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. Especially, the newest breed of customer is flexing their spending muscle by choosing to interact with companies that provide caring people, relevance, choice, and speed. It is a condition for earning that sale.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Offering your own points could be less desirable than other options at your disposal. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.