Thu.Jul 07, 2022

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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

When customers are looking for a solution to a problem, they will often turn to a company they trust. Sometimes, they will choose that company even if the product is slightly more expensive because they recognize and trust the name. For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it.

Brands 492
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As Brick & Mortar Retail Bounces Back Where Does The Future Lie?

Beyond Philosophy

The Future of Brick and Mortar. One of the features of The Intuitive Customer podcast is “I’m in a Pickle,” where listeners come to us with business problems that they would like our advice on solving. We had a pickle about the future of brick-and-mortar after the pandemic that I thought I would share with you, too. Here’s what Bjorn had to say: Hello, Ryan and Colin, and thanks for a great show.

Retail 161
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The Ultimate Guide to Create Effective Survey Questions

Alida

This may come as a surprise, but survey design can be a creative process. With so many question types available, it can be overwhelming. Which question type should you choose? Why?

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Great SEO Builds Community and Great Community Improves SEO

Lithium

Plant the seeds of a flourishing community with SEO. Just because you built it in the digital world doesn't necessarily mean the people will come. Communities across the digital sphere are dependent on the life-blood of traffic. A thriving community is often based solely on user traffic. Traffic can come from various sources: Twitter ads, Facebook posts, in-app guides, word of mouth, etc.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Automated text message methods for better customer experience

BirdEye

Eighty-five percent of Americans bring their smartphones everywhere they go. Their iPhones and Androids are constantly in their pockets, purses, and the palms of their hands – and that’s why texting is one of the most powerful ways to communicate with your customers. As you continue to scale your business, you might have trouble staying connected to your growing customer base.

More Trending

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Reach Your Goaaaaaaallllls: 5 Tips to Build a Winning World Cup Marketing Plan

Optimove

Folks don’t look now; the FIFA World Cup is (almost) here again. The world’s population is basically split right down the middle on this one. The first group is ecstatic at the prospect of just under a month of great soccer festival, non-stop matches, commentaries, stats, and perhaps even bets. The second group is distraught at the exact same prospect.

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3 ways retailers are combatting holiday season challenges this summer

Think Customers

Summer may be just around the corner, but retailers are already preparing for the biggest shopping period of the year – the winter holiday season. While supply chain issues, labor shortages, inflation, and a potential COVID-19 resurgence continue to complicate operations and business decisions, companies are charging ahead with plans for a busy season.

Retail 52
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4 Things You Didn’t Know About Operating Your Own Fleet

CSM Magazine

Adding a fleet to your business is a big investment that comes with incredible rewards. Not only can you get a huge ROI when you add on your own delivery drivers and taxi services, but you can also help set your brand apart from the competition more easily. Companies that run their own fleets get a reputation all their own and it creates more continuity than contracting out those services.

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Developing Your Service Strategy

Brad Cleveland Blog

Whether you’re a one person design company, a 50 person software startup or a global airline with thousands of employees, you need a strategy for serving your customers. Strategy is the bridge between your organization’s vision and mission and the specific decisions required to make them … Continue reading → The post Developing Your Service Strategy appeared first on Brad Cleveland.

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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How Outsourcing Reduces Costs

Call Experts

What Is Outsourcing? . Many small business owners are overburdened with their to-do lists. Outsourcing is a business practice where an organization hires outside vendors to perform tasks typically done internally by employees. Outsourcing gives you more time to focus on other essential tasks, such as growing your business. In addition, using a third party means you can outsource more than one function and keep your staff focused. .

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Developing Your Service Strategy

Brad Cleveland Blog

Whether you’re a one person design company, a 50 person software startup or a global airline with thousands of employees, you need a strategy for serving your customers. Strategy is the bridge between your organization’s vision and mission and the specific decisions required to make them … Continue reading → The post Developing Your Service Strategy appeared first on Brad Cleveland.

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Jul 07 – Customer Success Jobs

SmartKarrot

Role: VP of Customer Success Location: New York, NY, US Organization: Instabase As a VP of Customer Success, you will set the vision and strategic plan for the Technical Account Management and Customer Engineering functions, focusing on increasing product adoption, leading an exceptional customer experience, and driving growth. Hire and mentor a team focused on driving business value to the customers.

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Podcast Episode 1: Fandoms (w/ Dr. Paul Booth)

dscout People Nerds

Cinema and Media Studies professor Dr. Paul Booth dissects the differences between the “average consumer” and a fan, and what we can learn from studying fandoms.

Consumers 111
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Curating Data for Effective B2B Marketing

Merkle

In a recent blog post, we wrote about the importance of comprehensive data capture in B2B marketing and how to create a value exchange for buyers that would enable that data acquisition.

B2B 111
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6 Tactics to amp up your Shopify Store’s Conversion Rate

kommunicate

Last Updated on July 7, 2022 When you are running a Shopify store, there are two numbers that you should always keep at the forefront – conversion rate and sales revenue. Sales are directly dependent on the website’s conversion rate. Higher the conversion rate, higher the sales revenue, and vice-versa. Conversion rate is a percentage [.]. The post 6 Tactics to amp up your Shopify Store’s Conversion Rate appeared first on Kommunicate Blog.

2022 97
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Navigate UX Research at a Large Software Company with this Easy Primer

dscout People Nerds

Working for an enterprise company specializing in software development brings its own unique challenges. Learn the space with this introductory guide.

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Paired Samples vs Independent Samples: The Differences

QuestionPro Audience

On one hand, we can use paired samples designed for two-group experiments (e.g., testing treatment effects). On the other hand, we can use them with more complex structures if the independent variable is spatially structured. This is so that treatments can be administered to different pairs of subjects or objects as they progress through space or time.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Sales Coaches and Sales Professionals: Creating an Effective Sales Coaching Relationship

Integrity Solutions

Sales coaches can develop the game plan and provide guidance and encouragement, but the team has to make the plays and sharpen their own skills and abilities. For centuries, tossing a coin has been a traditional way of choosing between two alternatives. In 1903 Wilbur Wright won a coin toss against his brother, Orville, making him the first person to fly their airplane.

Sales 18
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Reach Your Goaaaaaaallllls: 5 Tips to Build a Winning World Cup Marketing Plan

Optimove

Folks don’t look now; the FIFA World Cup is (almost) here again. The world’s population is basically split right down the middle on this one. The first group is ecstatic at the prospect of just under a month of great soccer festival, non-stop matches, commentaries, stats, and perhaps even bets. The second group is distraught at the exact same prospect.

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The Art and Science of Measuring Customer Emotions: An Essential Guide for CSMs

SmartKarrot

Emotions are huge driving factors in any decision. Emotions help us relate to any aspect positively or negatively. In fact, emotions are a huge driving factor behind any review or social mention. For customer experience to be improved, customer emotions are the key. In many cases, customer emotions are not measured. This leads to an inability to manage it.

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Êtes-vous prêt à passer au niveau supérieur de l'expérience client ?

Eptica

Date: Thursday, Juillet 7, 2022 Author: Laurianne Merour - Digital Marketing Manager Êtes-vous prêt à passer au niveau supérieur de l'expérience client ? Publié le: 07 Juillet 2022. Auteur: Laurianne Merour - Digital Marketing Manager Êtes-vous prêt à passer au niveau supérieur de l'expérience client ? « Il n'y a qu'un patron : le client.

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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What is the future of bricks-and-mortar retail?

MyCustomer

WOne of the features of The Intuitive Customer podcast is "I'm in a Pickle," where listeners come to us with business problems that they. 7th Jul 2022. By Colin Shaw Founder & CEO.

Retail 82
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7 Tips for writing customer satisfaction survey emails

Zonka Feedback

Nowadays, almost all businesses base their operations on the feedback they receive from their customers. Businesses tend to implement different strategies to collect customer feedback, like conducting personal interviews, creating focus groups, and collecting survey responses.

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Delighted Q2 2022 product recap

delighted

Welcome to Delighted’s first-ever quarterly product recap! This quarter, we have updates all over the Delighted platform, ranging from a refresh of our Link platform to brand new integrations. Let’s get right into it. In-App Link Builder. We’ve updated our Link platform with 4 brand new features that you can start using today: Personalized link and QR code surveys Vanity URLs Accept or block multiple submissions Deleting survey links.

2022 52
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3 Agile Inspired Testing Ceremonies

Centercode

There are a couple of big differences between traditional beta testing and delta testing. Perhaps one of the most significant is delta testing’s focus on working within Agile environments (vs. waterfall). Many parts of the delta testing methodology are pulled directly from common forms of Agile development.

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.