How to Overcome Key Roadblocks to Personalization at Scale
Merkle
MAY 9, 2022
In our recently published playbook, Mastering Identity & Insights with Adobe , we looked at the dangers that disconnected, clumsy customer experiences pose to brands and business outcomes. Delivering deeply personal and contextual experiences – the kind that build loyalty, higher lifetime value, and stronger competitive advantage – requires a superior understanding of customer data, sophisticated marketing technology, and a commitment to excellence.
Let's personalize your content