InMoment XI

APRIL 23, 2024

Understanding the Importance of Smartest Actions Companies that prioritise CX not only foster customer loyalty but also drive sustainable growth and differentiation. This enables businesses to personalise customer engagement strategies, continuously improve their offerings.

Social Media 260

Social Media Insights Feedback Loyalty 260

ShepHyken

JULY 7, 2023

He writes about how using mobile apps can enhance customer engagement. At the present time, Google Play and App Store both have over 4.4 This has led businesses to mobile application development in order to attract more users and provide high-quality engagement. The increase in the engagement rate increases the conversion rate.

Customer Engagement 118

Customer Engagement Engagement Social Media Customer Satisfaction 118

InMoment XI

JANUARY 9, 2024

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Great customer experiences foster loyalty. Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries.

B2B 551

B2B Customer Experience Net Promoter Score 2024 551

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Customer Experience Customer Centricity 62

Beyond Philosophy

FEBRUARY 15, 2024

The first practical step is understanding the emotion the present experience evokes before changing anything. Of course, learning about how your present experience evokes emotions doesn’t have to rely on technology. You can move forward with practicalities after choosing an emotion that drives value. Click here.

Connections 88

Connections Loyalty Brands 2005 88

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. The loyalty industry still operates mostly on tightly-integrated legacy technology platforms, in which changes are slow and expensive.

Loyalty 59

Loyalty Customer Engagement Engagement Banking 59

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own loyalty program typically invest heavily to integrate the loyalty platform into one or more POSs, but for smaller and medium-sized companies, this is often out of reach in terms of cost and technical complexity.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Optimove

JUNE 22, 2023

Customer engagement:   Beacons are great when it comes to elevating the personalized in-store shopping experience, and by default, engaging customers at precisely the right moment. ” Loyalty programs : Geofencing can be used to reward customers who frequently visit specific locations.

Technology 98

Technology Customer Engagement Engagement Loyalty Programs 98

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

InMoment XI

MARCH 6, 2024

With the right approach and unwavering commitment, companies can foster a customer experience culture and deepen their relationships with customers, leading to increased loyalty, advocacy, and business success. Treating customers right, on the other hand, drives loyalty, strengthens your brand reputation, and engenders positive word of mouth.

Customer Experience 260

Customer Experience Social Media Customer Centricity Feedback 260

Optimove

JANUARY 2, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Web push, a potent channel in multichannel marketing, plays a pivotal role in engaging both active and churned players. Loyalty program players seek personalized rewards and exclusive games, making web push a potent tool for continued engagement.

Engagement 59

Engagement Loyalty Programs Download Loyalty 59

InMoment XI

FEBRUARY 7, 2024

Let’s take a closer look at how integrated CX and other AI-powered tools are shaping hotel experiences—and how the best hotels and resorts are leveraging this winning combination to provide intelligent, customer-centric experiences that grow sales and foster loyalty. They expect instant engagement—any time of day.

Hotels 260

Hotels Guest Experience Travel 2024 260

InMoment XI

SEPTEMBER 20, 2023

Retail’s NPS Drivers When we scrutinise the net promoter score (NPS) data by sector, a pattern emerges: product quality and great value consistently stand out as the primary drivers of customer loyalty. Making it easy for customers to access help, both online and offline, is another critical factor in building loyalty.

Net Promoter Score 260

Net Promoter Score Retail NPS Government 260

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

InMoment XI

FEBRUARY 1, 2024

Spotlight’s integrated approach provides a comprehensive view, turning past and present data into powerful, actionable insights for immediate strategic impact. This metric is key in understanding customer satisfaction and loyalty, as higher effort levels correlate with negative customer experiences.

Social Media 260

Social Media Insights Metrics Loyalty 260

Experience Investigators by 360Connext

APRIL 23, 2024

CX leaders need to present strong business cases for every step of their journey. Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. And the results that go with them!)

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

InMoment XI

NOVEMBER 20, 2023

Another way AI is changing the customer experience realm is the detection of customer feedback themes to condense the main issues facing customers and present them back as valuable insights to improve. This personalization not only enhances customer satisfaction but also drives sales and fosters brand loyalty.

Customer Experience 324

Customer Experience E Commerce E-support Social Media 324

ProProfs Chat

FEBRUARY 13, 2020

But trust me, factors like: Product quality, Awesome support, Marketing reach, Efforts to engage customers, . Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Customer Loyalty Statistics 2020 You Shouldn’t Miss. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty 2020 Loyalty Programs Social Media 109

Customer Bliss

AUGUST 31, 2016

Over the years, the B2B (business-to-business) industry hasn’t exactly taken to adopting the latest customer engagement technology as quickly as its B2C (business to consumer) counterparts. So how can organizations in the B2B industry improve and widen their customer engagement through omnichannel tactics to meet these evolving expectations?

Omnichannel 268

Omnichannel B2B Customer Engagement Engagement 268

Daniel Group

DECEMBER 15, 2022

From everyone at The Daniel Group, we’d like to say THANK YOU for your continued loyalty and faith in us. Then, over the coming months, we will present more in-depth discussions of the significant conference components to help you improve your CX program. It’s been an absolute pleasure working with all of you this year!

2022 52

2022 Loyalty 2023 Presentation 52

Optimove

NOVEMBER 19, 2021

Thing is, more than 80% of online Bingo players have registered to more than one site, creating a space in which achieving player loyalty is a key challenge. This requires adjustments when creating strategic customer marketing campaigns to effectively engage and retain those players. The Fun Player. Description. The Active Player.

Engagement 97

Engagement Communication Insights Presentation 97

Currency Alliance

NOVEMBER 15, 2021

Commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to build loyalty among its customers, but the methods to achieve the never-ending pursuit of loyal customers can vary widely. Furthermore, 91% of consumers want to be recognized.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. Pay with points is trending upward in loyalty marketing for three main reasons. The more widely points can be earned and burned, the greater the proportion of customers that can be engaged.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

SurveySensum

APRIL 15, 2024

This high level of engagement provides businesses with a wealth of valuable data to enhance decision-making processes. They’re vital for boosting customer engagement and helping businesses demonstrate their commitment to listening to their audience and delivering personalized experiences. Such huge numbers, right?

Engagement 52

Engagement Feedback User Experience Customer Satisfaction 52

Optimove

AUGUST 24, 2023

Let’s explore how to drive loyalty at each stage: Activation Stage: Building the Foundation: The activation stage marks the start of your relationship with customers. Introducing a loyalty rewards program can motivate telcom customers to explore upgrades, further deepening their connection with your brand.

Loyalty 40

Loyalty Marketing Rewards Programs Loyalty Programs 40

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Rationalizing loyalty ROI vs other marketing channels.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

MARCH 30, 2022

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

MAY 9, 2022

Such ‘digital washing’ (like greenwashing in the context of environmental protection) is also taking place in loyalty, where various vendors claim to be true SaaS platforms or API-centric. To help businesses on this path, we have decided to share our experience in building an API-centric loyalty platform over the years.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

PK

MAY 12, 2020

Those brands who invest in their mobile technology and focus on the digital consumer experience differentiate themselves in the marketplace and endear themselves to their consumers – especially their loyalty members. In short, mobile empowers brands to engage customers in new ways. Its loyalty-building aspects don’t end there, though.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

Totango

MARCH 29, 2022

Building and maintaining each unique customer journey can be a complex task — often with teams needing to understand how each customer communicates, what their needs are, and how best to move forward with individual customer engagement efforts. Allow Automation to Scale Customer Engagements.

Customer Engagement 94

Customer Engagement Engagement Customer Journey NPS 94

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

ChurnZero

MARCH 28, 2023

One key to keeping customers is keeping them engaged. What is customer engagement? Customer engagement is the sum of all interactions between a customer and a company. Many of these are individual interactions but some engagement occurs at an organizational level. NPS indicates customer loyalty.

Customer Engagement 52

Customer Engagement Engagement Net Promoter Score Chief Customer Officer 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Each trend supports aspects of the broader business imperative: to be present when and where customers choose to engage. The functionality in loyalty systems is being broken up.

2021 52

2021 Loyalty Loyalty Programs Travel 52