CSM Magazine

APRIL 14, 2021

Survey of marketing decision-makers reveals major hurdles in updating CX strategies. Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of marketers surveyed. Yet only half (55%) of CX and marketing decision-makers plan to implement customer analytics in 2021.

Multi-Channel 52

Multi-Channel Customer Insights Entertainment Insights 52

PeopleMetrics

JANUARY 19, 2018

This market shift, combined with increasing government regulation, decreasing amounts of face-time with physicians, and a barrage of multi-million dollar lawsuits, has led forward-looking healthcare and pharmaceutical companies to begin shifting their focus away from products and more towards their ultimate customer – the patient.

Customer Centricity 93

Customer Centricity Healthcare Customer Experience Multi-Channel 93

NetBase

MARCH 2, 2020

As the first of its kind, next generation consumer and market intelligence platform , we have so much to share with businesses around the actionable intel they could have at their fingertips. So, a Consumer and Market Intelligence Breakfast Seminar seemed the best way to deliver it en masse! Day Two: Dallas.

Social Media 60

Social Media Seminar Multi-Channel Leadership 60

BirdEye

JULY 31, 2023

Generating more engagement, reaching new audiences, and strengthening the community are the top three marketing goals for businesses using social media to showcase their products or services. The only social media software for multi-location businesses Want to see the impact of Birdeye on your business? Watch the Free Demo Now.

Social Media 52

Social Media Brands Multi-Channel Demo 52

Beyond Philosophy

JUNE 1, 2015

These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail. Similarly, Caesars Entertainment has rich databases on its high-rolling program members. And, what is the impact of loyalty programs on enterprise profitability?

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

Guavus

FEBRUARY 11, 2019

Service providers are sitting on more marketable data than even Google — but they’ve been slow to harness it for profit. CSPs are sitting on a veritable data goldmine that places them firmly in the catbird seat of digital marketing and delivering a better customer experience. Here are some ways they can turn things around.

Insights 51

Insights Marketing Customer Experience 2018 51

Magellan Solutions

JANUARY 26, 2021

CEC Entertainment. 9 of a sale to its two biggest landlords. But the coronavirus finished what years of shrinking sales and spiraling losses started. The discount department store ceased e-commerce and commenced going-out-of-business sales at all its approximately 280 stores after filing for Chapter 11 bankruptcy.

E Commerce 52

E Commerce E-support Apparel Retail 52

CXApp

DECEMBER 5, 2017

That’s a huge portion of the market. What Voice Activation and Modern Voice Assistants Mean for Business Voice-activated technologies will revolutionize not just the consumer market, but the business world too. Voice-first devices, if you will, are part of a new channel called the voice market or voice ecosystem.

Customer Experience 40

Customer Experience Multi-Channel Wireless Entertainment 40

C Space

APRIL 21, 2020

Entercom , a leading multi-platform audio and entertainment company, has launched “Stay Connected” ( #StayConnectedTogether ), a public service initiative to unify the company’s crisis response across its 235 broadcast brands and expansive digital platform to meaningfully impact public health and well-being.

2020 52

2020 Brands Hospitality Entertainment 52

Survicate

MARCH 20, 2019

Voice of the Customer – a buzzword that’s shaken the marketing world in recent years like no other. We’ve asked CEOs and Marketing, Sales, and Customer Success leaders to share their experiences with establishing customer-centrism across the entire organization. Have zero tolerance for Glengarry Glen Ross sales techniques.

Customer Centricity 85

Customer Centricity Social Media Insurance NPS 85

BirdEye

NOVEMBER 28, 2023

When customers trust you, they’re more likely to buy from you, pushing your sales numbers up. Get this: A negative review can scare away 85% of consumers from a multi-location business with a local presence. You want to see actual results like improved online rankings and a boost in sales to verify that they can really deliver.

Management 58

Management E Commerce Healthcare Hospitality 58

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. There’s a lot of useful takeaways in this, for loyalty marketers.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels. I believe this evolution will continue.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

SurveySensum

MAY 20, 2020

The impact of COVID-19 has been felt by every small and big business and the marketing leaders need to rise above these disruptions and adapt to the New Normal that is evolving. In times of such crisis, where consumers are still adapting to new lifestyles, marketers must proactively reach out to them and respond to the needs.

Customer Experience 52

Customer Experience Social Media Banking Healthcare 52

LiveChat

MARCH 20, 2018

Invest in all channels that can help in improving your customers’ experience. In recent years, several marketers are increasing grasping the opportunity offered by social media to enhance their customer experience. It has proven to be the best channel to future proof your customers’ experience. An Open line of Communication.

Social Media 60

Social Media Customer Retention Multi-Channel Metrics 60

Bold360

DECEMBER 1, 2016

Anna Morrish is a freelance writer and marketing consultant specializing in business software and IT. He also oversees its digital marketing and user acquisition strategies. This, then, includes things such as tone of voice, other marketing messages, CSR, etc. CX is a mixture of customer services and marketing.

Customer Experience 104

Customer Experience Customers Consulting E-support 104

Currency Alliance

FEBRUARY 10, 2020

The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. Some supermarkets think they can’t afford this kind of loyalty marketing (more commonly associated with the travel sector ), due to their low margins.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Storyminers

MAY 16, 2016

our research has revealed that not all retailers are using each channel to full effect and mobile apps are not up to scratch or consistent with the experience shoppers may have on the retailer’s website or in-store. And if done well, retailers should also see an increase in sales and loyalty to keep them ahead of the competition.”.

Retail 45

Retail 2016 Multi-Channel Travel 45

SurveySensum

JULY 14, 2020

He has 25 years of experience on the leading edge of digital transformation, social, and marketing strategy and has previously worked at American Express, Prudential Financial, USAA, and Forrester Research in senior roles. LinkedIn : [link] /. Website : [link]. Chad Horenfeldt – Director of Customer Success at Kustomer.

2020 132

2020 Customer Experience Magazine Consulting 132

Qualtrics

DECEMBER 3, 2019

To help you get ahead of the competition this holiday season, we’ve reviewed the best holiday shopping experiences on the market to outline the characteristics and offerings customers value most at this time of year. Online shopping will of course still be critical – and billions of dollars will be spent through digital channels.

Retail 26

Retail E Commerce Multi-Channel Loyalty Programs 26

SmartKarrot

SEPTEMBER 24, 2021

In the past, B2B companies have been guilty of being laggards when adopting new technologies, especially in reshaping their approaches towards sales, marketing, and customer experience. This is where authentic marketing comes into the picture. Use Multi-Format Content for Effective B2B Customer Experience Management.

B2B 11

B2B Customer Experience Multi-Channel Events 11

Gainsight

MAY 18, 2020

Our Slack channels were blowing up with anecdotes from live chats, tweets from attendees experiencing the show, quotes from session speakers, gifs, and virtual high-fives—it was wonderful. Child-Like Joy: Some of our child-like joy was available on social media and through our marketing. Multi-tasking happens at a whole new level.

2020 105

2020 Events ROI Multi-Channel 105