Response Bias in CX: How to Get Better Feedback
InMoment XI
APRIL 5, 2024
Creating and executing the perfect survey that avoids obtaining misleading feedback can be tricky business. However, even with a high response rate, other forms of response bias, such as social desirability bias or acquiescence bias, may still be present if respondents provide inaccurate or misleading answers. What is Response Bias?
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