InMoment XI

MAY 1, 2013

We at Allegiance spend a lot of time helping customer experience (CX) and voice of customer (VoC) practitioners make the business case for their programs and measure financial ROI. Because executives reasonably expect to see evidence supporting investment decisions. Can’t argue with that.

ROI 200

ROI Voice of Customer Financial Measurement 200

ClearAction

SEPTEMBER 22, 2022

CX Annuities Solve CX ROI & Tenure Dilemmas Lynn Hunsaker. CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. Even so, experience managers grapple with demonstrating ROI.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

Second to None

MARCH 29, 2019

Indeed, understanding this correlation between the two is very important, yet it leads to a new question: How does one actually calculate the ROI of CX? While the ROI of CX can seem abstract, and in-turn, difficult to consolidate into a straightforward proposal, the process is not nearly as daunting as one would imagine. 3] [link].

ROI 86

ROI Measurement Net Promoter Score Effort Score 86

Second to None

FEBRUARY 28, 2019

Despite its critical role in a company’s success, businesses often place customer experience on the back burner when it comes to financial investment. The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. between CX and repurchasing.

ROI 54

ROI 2007 2018 2019 54

Second to None

FEBRUARY 28, 2019

Despite its critical role in a company’s success, businesses often place customer experience on the back burner when it comes to financial investment. The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. between CX and repurchasing.

ROI 48

ROI 2007 2018 2019 48

ClearAction

DECEMBER 28, 2016

How to Drive Voice of Customer Insights Company-wide: 3 Steps Lynn Hunsaker. Who needs to hear customer feedback? Just your customer-facing staff? Why: satisfied customers make payroll possible — and everyone’s decisions, attitudes, and handoffs have a ripple effect on customer experience excellence.

Voice of Customer 59

Voice of Customer Customer Insights Insights 2010 59

ClearAction

AUGUST 16, 2016

Strategic Customer Experience Action on Voice of Customer Lynn Hunsaker. Strategic customer experience results require a strategic approach in the way we collect data and in the way we take action on it. 5 times), Pareto charts, scatter diagrams in quadrant charts, and estimating customer lifetime value.

Voice of Customer 67

Voice of Customer Customer Experience Sports Workshop 67

Chattermill

AUGUST 6, 2019

How To Drive Action With Your Voice of Customer Program. Voice of the Customer. We believe the fuel that powers the world's most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Voice of Customer.

Voice of Customer 40

Voice of Customer NPS Metrics Multi-Channel 40

Chattermill

AUGUST 6, 2019

How To Drive Action With Your Voice of Customer Program. Voice of the Customer. We believe the fuel that powers the world's most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Voice of Customer.

Voice of Customer 40

Voice of Customer NPS Metrics Multi-Channel 40

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? What matters most is driving customer experience excellence. Place links and QR codes literally everywhere to make it easy for customers to give you their insights.

ROI 54

ROI Feedback Insights Financial 54

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Workshop 62

Totango

JANUARY 23, 2020

In this customer-centered economy, a lapsed customer could represent years of lost renewal opportunities. Why Customers Churn. Establishing milestones helps customers see their progress. Focus on rapidly advancing your customer to the point where they can independently incorporate your product into their daily workflows.

Management 105

Management B2B Seminar ROI 105

CSM Magazine

NOVEMBER 18, 2022

Start by listening to the voices of your customers. Establish a Voice of Customer (VoC) program or improve the one you have. Voice of customer (VoC) means that an organization listens to its customers’ feedback across experiences to understand and then address their needs. What is VoC?

ROI 52

ROI Touchpoint Voice of Customer Consumers 52

CX Journey

APRIL 28, 2015

Not all returns from your customer experience investments are financial. One of the most-frequently-asked questions we hear from companies about listening to customers and, hence, improving the customer experience is: “How can I show ROI for my executives?” How can I show ROI for my executives?

Customer Experience 84

Customer Experience ROI Financial 2014 84

GetFeedback

MAY 9, 2019

Voice of the Customer (VoC): A Voice of the Customer (VoC) program , also known as customer voice and Voice of Customer , captures, analyzes and reports on all feedback (expectations, likes, and dislikes of your customers) associated with your brand.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

OpinionLab

JUNE 24, 2016

It was a really interesting event with some great content from some of the brightest customer experience experts at the biggest brands in the financial services industry. Using specific customer stories brings awareness to issues and the accompanying data helps to size those issues and quantify the ROI.

2016 79

2016 Competitive Advantage Financial Insurance 79

Waypoint Group

JUNE 13, 2018

You may feel that you’re driving customer success with CX activities, but. Companies buy your products and services because there’s a promise of ROI. The more your company helps your customer see the business result(s) that your products and services drive the more they will rely on you. what they should be doing.

Customer Success 40

Customer Success ROI Voice of Customer Feedback 40

Second to None

MARCH 5, 2018

This can be successful for short-term success, but organizations that are able to look past near-sighted financial surges and instead focus on building long-term relationships with customers are setting themselves up for longer periods of growth. It is no longer viable to simply mouth one’s commitment to being customer first.

Brands 54

Brands E Commerce Retail ROI 54

Totango

JULY 16, 2019

Adoption metrics that reveal how a customer uses the product. Outcome metrics that reflect product ROI. Remember, customer metrics should always lead to action. Take the information and use it to generate customer value. . Every customer communication should be informed by their unique journey.

Customer Relationships 68

Customer Relationships Metrics Customer Success ROI 68

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

ijgolding

JUNE 9, 2015

COMPETENCY 3 – VOC, Customer Insight and understanding. An organisation that has customer insights and a deep understanding of the Voice Of the Customer (VOC). Designs and implements voice of customer programs (solicited through surveys, focus groups, communities, etc.).

Customer Experience Professionals 119

Customer Experience Professionals Leadership Customer Experience Customer Centricity 119

Totango

JULY 16, 2019

Adoption metrics that reveal how a customer uses the product. Outcome metrics that reflect product ROI. Remember, customer metrics should always lead to action. Take the information and use it to generate customer value. . Every customer communication should be informed by their unique journey.

Customer Relationships 48

Customer Relationships Metrics Customer Success ROI 48

Waypoint Group

FEBRUARY 5, 2019

Assuming you have a voice-of-customer platform in place, such as TopBox , then humanizing and financially-quantifying the data should be easy. Including context — such as name of the respondent, role/persona, and value — enables colleagues see customers as human beings that contribute to your business.

Voice of Customer 40

Voice of Customer Roadmap ROI Customer Success 40

Qualtrics

OCTOBER 23, 2019

It’s an excellent financial decision. million – which is an ROI of 633%. As we move further into an economy driven by experience, companies must actively manage key experiences for their customers and their employees. – Excerpt from Qualtrics customer survey interview. Driving bottom-line results.

Download 30

Download Consulting 2019 ROI 30

Totango

NOVEMBER 19, 2019

Enterprises invest time and money delivering value to customers, and ROI returns often come in the form of recurring revenue from renewals and upsells. ROI is now an outcome of the customer experience, and the best way to boost customer success ROI is to streamline those efforts using targeted best practices. .

ROI 64

ROI Customer Success Customer Centricity Voice of Customer 64

CX Journey

MAY 3, 2016

These factors must all be taken into account as you undertake any customer experience improvement efforts. Metrics, Measurement, and ROI You can't manage what you don't measure. Important to this domain is the ever-elusive, yet oft-sought-after, ROI of customer experience. And rightly so. And rightly so.

Customer Experience 40

Customer Experience Customer Experience Professionals ROI 2011 40

Totango

NOVEMBER 19, 2019

Enterprises invest time and money delivering value to customers, and ROI returns often come in the form of recurring revenue from renewals and upsells. ROI is now an outcome of the customer experience, and the best way to boost customer success ROI is to streamline those efforts using targeted best practices. .

ROI 48

ROI Customer Success Customer Centricity Voice of Customer 48

Customer Alignment

JANUARY 21, 2018

Leveraging financial and customer data that is now readily available, companies can better correlate and predict ROI and customer (lifetime) value. One of the feeds into customer value can be Net Promoter Score (nps) which, In the absence of a better indicator, has become the proxy for customer experience success.

2018 40

2018 Net Promoter Score NPS 2017 40

ERDM

JANUARY 22, 2019

Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. Formal onboarding strategies and programmes (Figure 3) yield a very good return on investment (ROI).

Customer Experience 53

Customer Experience Sales Customers ROI 53

InMoment XI

APRIL 13, 2022

Customer experience (CX) metrics are a CX program’s bread and butter. NPS, CSAT , and CES have historically been the main tools every program utilizes to have a systematic way of establishing a voice of customer (VoC) source and leveraging those findings to improve customer experiences.

Metrics 260

Metrics NPS ROI Call Center 260

ERDM

JANUARY 22, 2019

Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. Formal onboarding strategies and programmes (Figure 3) yield a very good return on investment (ROI).

Customer Experience 49

Customer Experience Sales Customers ROI 49

ClearAction

MARCH 20, 2020

Customer-centric voice of the customer may seem automatic: it’s the customer’s voice, so isn’t it automatically customer-centric? “Centric” means “being at the center”, and if your voice-of-customer is asking about you, then it’s not really asking about them.

Customer Centricity 62

Customer Centricity 2001 Voice of Customer Customers 62

SmartKarrot

MARCH 8, 2022

She helps companies achieve scalable growth and helps them curate customer-centric programs, including onboarding, advocacy, adoption, and renewals. Her areas of expertise span from company growth through tailored customer success programs across renewals, voice-of-customer , operations, customer education, etc.,

2022 21

2022 Customer Success Chief Customer Officer Customer Centricity 21

Totango

SEPTEMBER 1, 2020

Renewal decisions are made at any time during the customer journey and are the direct result of the customer experience. Research by Deloitte shows that personalized customer experience is now just as important to customer decision-making as speed of service and ROI. Ways to Predict Customer Churn.

Net Promoter Score 103

Net Promoter Score NPS Seminar ROI 103

ijgolding

NOVEMBER 13, 2018

Each account brings more revenue and more repeat custom than a single consumer does. So investing in these relationships has a direct, positive impact on ROI. This can be multiple stakeholders, including influencers at partner and end-customer level. My book, ‘Customer What? – DEPLOYING VOC IN A B2B ENVIRONMENT.

B2B 74

B2B B2C Automotive 2020 74

Waypoint Group

OCTOBER 12, 2021

Are you failing to help your customers with the “change management” process that is so often required for success/value/ROI? Are you transitioning an account from one team/person to another without clearly documenting what’s been going on and helping the customer through the transition?

NPS 40

NPS Voice of Customer Government Document 40

SurveySensum

JULY 14, 2020

As a VP Analyst for Customer Experience at Gartner, Augie Ray has been helping Fortune 500 firms to understand CX, how to succeed, how to gauge results, and how to make CX matter to the stakeholders. A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams.

2020 132

2020 Customer Experience Magazine Consulting 132