CSM Magazine

MARCH 19, 2021

IRI , a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has acquired Intelligent Shopper Solutions (ISS). In addition to the acquisition of ISS, IRI has entered into an innovation and marketing partnership with Kognitiv.

Retail 52

Retail Consumers Insights Financial 52

Qualtrics

APRIL 22, 2020

Customer care – Conjoint/MaxDiff can help improve your support and care operations, with insight into what components of your customer care program are most important to your users, as well as what elements they’d be willing to pay more for. Hospitality.

Hospitality 29

Hospitality Retail Rewards Programs ROI 29

InMoment XI

MAY 14, 2022

The truth is, most Nike customers are just like you and me: casual athletes or city dwellers who are drawn to the aura of innovation and inspiration associated with The Swoosh. In the hospitality industry, nobody does this better than a major North American Quick Service Brand.

Brands 493

Brands Loyalty Retail Competitive Advantage 493

Comm100

SEPTEMBER 22, 2016

But the true purpose of every support team venture is to create customer loyalty. After all, customer loyalty is what will generate long-term revenue for your company. The following books will help you develop a well-rounded customer loyalty program. by Ryan Levesque.

Books 70

Books Customer Service Culture E-support 70

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

West Monroe

JANUARY 1, 2024

About the episode How do you connect with and serve patients when they’re not sick or in the hospital? She is responsible for system strategy and digital innovation including the ongoing development of Providence’s integrated strategic and financial plan, marketing and digital experience, and product and technology incubation.

Healthcare 52

Healthcare Engagement Hospitality Financial 52

Retently

FEBRUARY 21, 2024

Innovative Alternatives to Traditional “How Did You Hear About Us?” survey question, it can be beneficial to consider more innovative options at times. Hospitality operators A regional restaurant chain could implement the survey on their website and as part of their loyalty program signup.

Social Media 78

Social Media Advertising Events Insights 78

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

SurveySensum

AUGUST 24, 2023

Instant Gratification Through Automated Messaging – Airbnb In the realm of hospitality, Airbnb stands out for its innovative approach to reducing customer effort. This innovation aligns perfectly with the modern consumer’s desire for efficiency and convenience.

Brands 52

Brands Airlines Effort Score Banking 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. Unfortunately, many loyalty programs still resemble different guys in disparate fields with different cows.

Loyalty 45

Loyalty Loyalty Programs Travel Hotels 45

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. First up: the travel & hospitality sector. A world-beating program in travel.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

ShepHyken

FEBRUARY 5, 2023

Whether you’re thinking of gathering customers in this way or continuing to innovate with a board you’ve already established, here are five ways your company could benefit and learn from a program like this. My Comment: I believe most companies need to incorporate a hospitality mentality into their customer service culture.

2023 64

2023 Article Customer Service Government 64

ShepHyken

FEBRUARY 5, 2023

Whether you’re thinking of gathering customers in this way or continuing to innovate with a board you’ve already established, here are five ways your company could benefit and learn from a program like this. My Comment: I believe most companies need to incorporate a hospitality mentality into their customer service culture.

2023 62

2023 Article Customer Service Government 62