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Keep it simple – touchpoint mapping

Customer Bliss

There are many approaches to doing touchpoint mapping. My recommendation is always to keep it simple. One client told me they had “Visio blindness” from the hundreds of hours spent mapping every customer process. Out of these sessions, do not start to map touchpoints.

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Improve the Customer Journey

InMoment XI

Anytime a potential customer interacts with your brand, you have a touchpoint. Your touchpoints could be ads, your website homepage, a physical storefront, reviews, newsletters, phone calls with sales, or emails. Create a Customer Journey Map. Instead, there could be a problem with the customer journey. Identify Touch Points.

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How to Build a Customer Experience Persona

Experience Investigators by 360Connext

Developing CX Personas: The Step Before Journey Mapping. In my work consulting, training, and running workshops , one consistent theme I find is teams are super eager to begin the Customer Journey Mapping process. Customer Journey Mapping can reveal — and help solve — a lot of problems in the customer journey.

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COVID-19 Makes Journey Mapping More Important Than Ever. Here’s How to Build One.

Experience Investigators by 360Connext

If you have a journey map, I hope you are using it. COVID-19 and the ongoing fallout from it — remote teams, changing budgets, new family dynamics — are competing for your attention, but don’t let your journey map collect dust right now. If you don’t have a journey map, now is a terrific time to create one.

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Digital Intercept: How to Collect Customer Feedback Without Ruining the Experience

InMoment XI

Do: Map Out Possible Site Pathways for Customization. Instead of drafting one intercept survey to serve your entire site, consider all the different touchpoints you want to collect data from and then craft questions. Keep in mind how users are browsing your site and craft intercepts around that information. Keep it simple.

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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

Now, I’ll give Expedia points for keeping the email short–just asking whether I was happy, or not. type question works well when evaluating a relationship or complete experience, but it can be confusing if asked after individual touchpoints. To prepare for a recent business trip, I booked a roundtrip flight, hotel, and rental car.

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How to Create an Omni-Channel Customer Journey Map in Retail

GetFeedback

In this post, we’ll explain how to create an omni-channel customer journey map for your retail business—and how you can use it to improve your customer experience. What is a customer journey map? A customer journey map is a tool that tells the story of a customer’s experience of interacting with your brand.