article thumbnail

4 C’s of CX Culture: How Well is Your Company Doing?

Experience Investigators by 360Connext

Great customer experience means better business results. Customers will spend more, stay longer and tell their friends about the brand. If metrics like retention rate, lifetime customer value, and new leads from referrals are important to your company, then great customer experience is too.

Culture 251
article thumbnail

Bilingual Customer Support: Where Live Agents and AI Coincide

BlueOcean

Things like lifetime customer value/cost of customer churn come into play beyond the straight dollar-for-dollar cost of an agent hour. Your customers expect the same brand experience they have at every other moment in their journey—your website, your storefront, your marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

To drive meaningful customer experience improvements, start with your why

Alida

Customer Experience (CX) is a messy space. Inside companies, CX pros are herding cats and presenting cases to the shark’s tank. Seasoned managers know that CX business cases can fall over despite listening intently to the voice of the customer.

article thumbnail

Is There a Place for Traditional Surveys in a World Ruled by Social Media?

CSM Magazine

This ability to communicate to broad audiences via social media also presents new ways to give feedback on all aspects of a brand or its product, satisfying customers’ expectations for rapid and real-time responses to their queries and complaints.

article thumbnail

The Need for Customer-Friendly Authentication Alternatives to Vulnerable One-Time Passcodes

CSM Magazine

What’s more, 39% of consumers say they will never go back to a merchant that declines a transaction — leading to a significant loss in lifetime customer value. And 28% say they will report their negative experience on social media, potentially influencing other prospective customers as well. A precise, low-friction approach.

article thumbnail

What Now? 3 Steps for Taking a Post-COVID Approach to FSI Customer Engagement

Bold360

Your employees, whether they engage with customers inside branches, over the phone or across digital channels, play a key role in building long-term human bonds that sustain lifetime customer value. Your customers still expect great service that addresses their needs. Digital first does NOT mean digital only.

article thumbnail

What is ‘Effective Customer Engagement Strategy’ in the Age of COVID-19?

Bold360

Put simply, you need to go where your customers are (i.e., to their preferred channels) in order to create customer experiences that convert them into loyal, long-term purchasers. What should a company consider when creating its customer engagement strategy? Customer personalization, enabled by data. A strong UX/CX.