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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). So, what is CX measurement or VoC? Consider a telecommunications company whose business model is signing up customers for a one-year contract for various wireless services.

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Customer Satisfaction Score (CSAT) Industry Benchmarks

GetFeedback

The ACSI is the only national economic indicator that measures customer satisfaction across the U.S. Wireless Telephone Service: 74%. If you’re new to Customer Satisfaction Score (CSAT), a good starting point is seeing how you compare to peers in your industry. Their data is used by researchers, organizations, analysts, investors, etc.

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Pros & Cons of Using NPS To Measure CX Success

Doing CX Right

Is “Net Promoter Score,” otherwise known as “NPS,” a good measurement of customer satisfaction. During the interview, we discuss several questions including: IS MEASURING NPS WORTH DOING? On today’s episode, we are going to discuss whether or not Net Promoter Score as a measurement of success is overrated. Serendipitous.

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Emerging Trends In Customer Experience: The Continuing Story

Storyminers

Together, we worked on the wireless drive-thru experience for McDonald’s. Numbers are just measures of things that we know how to measure, but they don’t typically tell the full story. Not everything that matters to customers can be measured and not everything we measure matters to them!

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How Not To Engage Employees: Telecoms Lead The Way Again

Beyond Philosophy

Whilst the strike is mainly on the traditional telecoms service it is not just being contained there as you can imagine, with an overall brand perception at a 3 year low and this is having a negative effect on Verizon Wireless. Just reading some of the Facebook comments on Verizon Wireless Workers Rising shows the strength of feeling.

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To boost customer loyalty, telecom companies need to go beyond NPS

Alida

Net Promoter Score (NPS) was first introduced in 2003 as a way to measure customer satisfaction based on consumers’ responses to one simple question: “How likely are you to recommend our service to a friend or colleague?” At the time, it offered decision makers an easy and effective way to measure loyalty.

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5 Top Customer Service Takeaways from CRMUG Summit

Tricia Morris

Brands such as Ask.com and nTelos Wireless are putting their knowledge to good use by empowering customers with the answers and information they need 24/7 via an organized, searchable self-service portal. Read more about the success nTelos Wireless has realized in customer service here.