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3 Keys to Modernizing Customer Engagement

Kustomer

All that was needed when it came to shopping for consumer electronics were specifications and dimensions of the products. Daniel Kahneman, psychologist, economist and winner of the 2002 Nobel Prize in Economics, introduced the idea of a dichotomy between two modes or systems of thought. That is why the customer journey is so crucial.

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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

I’ve followed the American Customer Satisfaction Institute (ACSI) results since I started Beyond Philosophy in 2002. It is feasible to imagine that these voices will result in firms making closer to real-time changes to products and services to provide satisfying experiences to consumers. Guess what?

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

By creating a visual depiction of the steps that customers take in an experience, including how customers feel after interactions, CX leaders can diagnose problems and design new experiences for the future. Let’s start with some basics about what it means to be a business-to-business (B2B) and business-to-consumer (B2C) company. .

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Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

As customers walk around a store, beacons have the capability to deliver interactive experiences straight to customer smartphones: so when a customer is in-store browsing a new range of cosmetics, for example, the trigger action could be an SMS with a link to a product demo video, along with a buy-one-get-second-half-price offer.

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Telecoms in Mumbai: What It Teaches Us about India and CX

Beyond Philosophy

There is a shift in power for Telecoms in the Asia Pacific region toward the consumer. It parallels a shift in the overall mindset of consumers in this area, one of a more commanding and capricious customer. Consumers in this part of the world still appreciate the retail outlets or customer care channels for the speed of service.

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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

I defined it for myself as the mix of rational and emotional parts of an interaction with a customer, which later became my first book, Building Great Customer Experiences (Palgrave Macmillan, 2002). Once you realize that emotions are a significant part of the process, it is time to work them into your business strategy.

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Serving The Customer Of The Future

SaleMove

I was born in 1995 and got my first PC in 2002 with Windows 95 on it. Given the high expectations towards services we consume, and the examples of Netflix, Amazon and many others, it’s time to look at what some of these customer journeys look like today and where they are headed. I’ve been browsing the web since then.