CX vs. UX: The Yin and Yang of Customer Loyalty
InteractionMetrics
JUNE 19, 2023
Then in 2008, Bruce Temkin and Jeanne Bliss founded the Customer Experience Professional Association (CXPA), establishing a body of CX practices. With the rise of smartphones and social media, the prevalence of rating systems, and the growth in apps, customers have become increasingly empowered and vocal.
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