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Would Consumers (Really) Spend More For Better Service?

Beyond Philosophy

Sometimes it is differentiating, and offers consumers definite benefits – such as practiced by companies like Zappos, Wegmans, Ritz Carlton, Rackspace, Southwest Airlines, Trader Joe’s, Amazon, Baptist Health Care, and Zane’s Cycles – and sometimes it is just one of multiple factors which contribute to customer loyalty or disloyalty behavior.

Consumers 160
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Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans by Alicia Esposito (Retail TouchPoints) “Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans.

2024 80
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Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

She writes about what customers expect from companies in 2021 and what they actually get. Consumers today expect speedier access to services than ever before. Customers want their concerns resolved swiftly, without having to wait in line or being handed from one executive to another. . Only collect vital data .

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Women Want Social Responsibility from Their Brands

Beyond Philosophy

What you may not realize, however, it is also critical to winning the hearts and minds of the coveted group of women consumers. My angle is typically about Customer Experience. Corporate responsibility is growing as an important litmus test for consumers. We also know for your brand reputation positive press is key.

Brands 109
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Top Posts of 2023 on Customer Centricity

C3Centricity

Here at C3Centricity, we publish books ( Winning Customer Centricity ), articles and training on customer centricity, because we’re passionate about helping companies to successfully adopt a customer-first strategy.

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How Liberty Mutual Engaged the C-Suite & Built their Customer Room, With Chief Customer Officer Margie Dillon – CB2

Customer Bliss

Consumer Markets at Liberty Mutual. Consumer markets business has 17,000 employees and generates $16.8B Margie’s team, the Customer Advocacy Office, was founded in November 2015 to lead a broad transformation to a customer-centric culture. Introducing Our Guest. Margie is EVP and CCO for U.S. The overall U.S.

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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

Both psychologists and economists agree that too many choices can paralyze consumers so they can’t make a choice at all. The circle of choice, or needing to have many choices available but not too many to create confusion and buyer’s remorse for their Customers, creates a paradox for many organizations in their Customer Experience design.

CEM 113