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How smart brands measure customer intelligence ROI

Alida

This raises the question: What is the ROI of customer intelligence and how do you measure it? For instance, NewsCorp Australia, a 2016 Visionary Award Finalist for Asia Pacific , runs many studies within its insight community, engaging over 5,000 media consumers regularly. Customer intelligence’s impact is significant—and measurable.

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Temkin Well-Being Index Dips in 2015 for U.S. Consumers

Experience Matters

Temkin Group has been doing large-scale consumer research for several years. As part of our ongoing studies, we track many consumer attitudes. The TWI is the average of three measurements that represent the percentage of U.S. percentage-points between 2014 and 2015. consumers’ financial security dips.

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Report: Net Promoter Score Benchmark Study, 2015

Experience Matters

We published a Temkin Group report, Net Promoter Score Benchmark Study, 2015. Here’s the executive summary: Many companies use Net Promoter® Score (NPS) to evaluate their customer loyalty, so we measured the NPS of 291 companies across 20 industries. Investment firms have the largest generation gap. Download report for $495.

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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

We’ll look at actionable tips to measure brand perception, identify gaps between belief and reality, and outline strategies to align the brand experience with customer expectations. How to measure brand perception? Brand perception refers to how consumers view, think, and feel about a company and its offerings.

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Report: ROI of Customer Experience, 2015

Experience Matters

We published a Temkin Group report, ROI of Customer Experience, 2015. consumers that describes both their experiences with and their loyalty to 293 companies across 20 industries. To see the customer experience levels of all 293 companies, download to the free 2015 Temkin Experience Ratings report.

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H-E-B Earns Top Spot in 2015 Temkin Emotion Ratings

Experience Matters

For the previous five years, we’ve measured emotion as part of the Temkin Experience Ratings. consumers (see methodology section below). Do you want to the data from the 2015 Temkin Emotion Ratings? consumers during January 2015. I decided to showcase the results from the emotion component of those ratings.

2015 133
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8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

With this post, I’m declaring 2015 “ The Year of the Employee.”. Although I published 13 CX trends for 2013 and 14 CX trends for 2014 , I decided that 15 trends for 2015 would be too many to track. Instead, I’ve narrowed down the focus to these 8 key CX trends for 2015: Corporate Culture Conversations.

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