Beyond Philosophy

JULY 19, 2017

Loyalty programs are one of many ways you can do this for these top priority people. When it comes to loyalty programs, you cannot forget certain vital features, and according to a recent report, one of them is easier than you think. Per the 2017 Colloquy Loyalty Census, there are 3.8 So we add: · It must be easy.

Loyalty 116

Loyalty Loyalty Programs 2017 Books 116

Win the Customer

AUGUST 9, 2016

Starbucks and Disney, however, are leaders in the mobile payment market, and other retailers can and should take advantage of mobile-payment processors and technology to compete. At minimum, businesses should offer Apple Pay, the most-widely used payment processor on the market. Streamlined Loyalty Programs.

Consumers 72

Consumers Loyalty Programs 2013 2015 72

Beyond Philosophy

JUNE 21, 2015

Don’t miss Michael Lowenstein, thought leadership principal at Beyond Philosophy, as he provides valuable perspectives on B2B and B2C loyalty programs and offers practical and proven methods for developing consistent loyalty programs. Reserve your spot at this informative webinar presented Thursday, June 17th, 2015.

Employee Experience 160

Employee Experience Customer Experience Loyalty Programs B2C 160

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

FEBRUARY 15, 2018

This is tantamount to shrinkage – because as the economy expands to accommodate new services and innovative customer experiences, retail occupies an ever smaller market share. A 2015 PwC report sounded the death-knell for no-fees banking in the UK. [ix]. Tesco Home Phone & Broadband was sold in 2015 [xiv].

Retail 110

Retail Brands Banking 2015 110

Customer Bliss

JUNE 6, 2017

As head of Member Experience, Brad is responsible for retention marketing, member lifecycle and loyalty, community, social media, email marketing, and member. Prior to joining Peloton, Brad led strategy and global operations for Starwood Preferred Guest (SPG), Starwood Hotels’ award-winning loyalty program with over 21.

Hotels 149

Hotels Social Media Consulting 2014 149

Experience Investigators by 360Connext

APRIL 7, 2015

Never mind that they are sending emails about merging loyalty programs and becoming one airline. Lindsay Lare Cooper (@LindsayLCooper) March 23, 2015. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Never mind we were in A terminal and US Airways was in E.

Airlines 307

Airlines Customer Experience Travel Books 307

SuiteCX

DECEMBER 20, 2015

As marketers, we are all focused on improving our customer experience and generating more revenue. Smart marketers don’t stop there, however. suitecx ©2015, suitecx Inc. Smart marketers don’t stop there, however. suitecx ©2015, suitecx Inc. Click here to view SlideShare. That missing link is ethnographic data.

Customer Experience 40

Customer Experience 2015 Social Media Call Center 40

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Referral leads.

Customer Engagement 111

Customer Engagement Loyalty Engagement Social Media 111

Currency Alliance

OCTOBER 11, 2018

The hotel market is becoming more competitive, with a larger share of wallet being spent on a greater variety of services. And while some of the market diversification comes from the likes of Airbnb, some of it comes from hotel brands themselves, filling more varied market gaps with more interesting services and experiences.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Natalie Petouhof

SEPTEMBER 16, 2015

In a June 2015 report, the McKinsey Global Institute estimates that IoT applications may have a potential economic impact of as much as $11.1 The IoT Cloud will allow businesses to create real-time 1:1, proactive actions for sales, service, marketing or any other business process, delivering a new kind of customer success.”.

2025 49

2025 Events 2015 Loyalty Programs 49

Forrester's Customer Insights

APRIL 8, 2015

As a refresh to our 2012 benchmarks , we invite you to take part in our 2015 Customer Loyalty Benchmark survey. If you manage or make decisions about your company's customer loyalty initiatives, we want to hear from you. Build a business case for further investment in customer loyalty.

Loyalty 30

Loyalty 2012 2015 Loyalty Programs 30

ProProfs Chat

DECEMBER 4, 2020

For many years, marketing and customer service have been running in parallel lines, helping businesses acquire and retain customers. But lately, both customer service and marketing are working in unison, helping brands capture attention, generate more business and guide customers simultaneously. Netflix (@netflix) July 22, 2015.

Customer Service 98

Customer Service Marketing Social Media Loyalty Programs 98

Engine Insights

AUGUST 15, 2015

Of the 900 people we surveyed in our most recent HR Reflections study, 93% said that their top people priority for 2015 is customer centricity. According to research by Forrester, customer-centric companies see a 23% higher share price, and an 8% increase in market share. But how is this being put into practice?

Customer Centricity 40

Customer Centricity 2015 Loyalty Programs Culture 40

Retently

OCTOBER 1, 2018

Brand Loyalty – If the product/service experience was positive and the customer is satisfied with your brand, they will likely start becoming loyal and promoting your business. Identifying Customer Touch Points – Method 1. How to Collect Relevant Feedback for Your Touchpoint Map.

Customer Journey Mapping 93

Customer Journey Mapping Touchpoint Customer Journey Social Media 93

OpinionLab

MARCH 12, 2015

A guest blog post by Bill Bruno, CEO of Stratigent , a market leader in multi-channel analytics. As an example, one of our clients knew that they could place their customers into one of 3 personas the marketing department had identified based upon that person’s answers to a few key questions. Final Thoughts.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

C Space

JULY 21, 2020

eBay acquired PayPal in 2002 and spun it off in 2015. What we see across the whole industry is that the used car market is really buoyant.” Digital growth is also responsible for accelerating the company’s loyalty program, Brandt noted. Work dress codes have radically altered during the pandemic.

2020 52

2020 Brands Transportation 2002 52

Natalie Petouhof

JUNE 15, 2015

And Salesforce has announced their next generation marketing cloud. With the next generation Journey Builder brands are empowered to create journeys that blur the lines of CRM and span the Salesforce Customer Success Platform – connecting journeys across sales, service, marketing and custom apps.

Marketing 86

Marketing Advertising 2015 Loyalty Programs 86

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. Networking within your business, and with loyalty partners.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Beyond Philosophy

JUNE 9, 2015

New Webinar: How to Design & Build an Effective Loyalty Program. Don’t miss Michael Lowenstein, thought leadership principal at Beyond Philosophy, as he provides valuable perspectives on B2B and B2C loyalty programs and offers practical and proven methods for developing consistent loyalty programs.

Loyalty 137

Loyalty Loyalty Programs Airlines Webinar 137

Currency Alliance

NOVEMBER 14, 2018

This quote comes from a 2015 Guardian article on Amazon, but the sentiment could apply to almost any business that ever paid a fee to participate in a marketplace. This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. A successful market depends on shared space.

Loyalty 45

Loyalty Loyalty Programs Travel Hotels 45

Up Your Service

MAY 21, 2015

A 2015-published study by IBM and Econsultancy found that the “ biggest takeaway was the disconnect between how marketers perceive the job they’re doing and how consumers perceive that job ,” according to Jay Henderson, director, product strategy at IBM Commerce. Without that understanding, Big Data is likely to increase that gap.

2014 87

2014 Loyalty Programs 2015 Consumers 87

ClearAction

MAY 28, 2015

What do you see ahead for 2015? They’ll try to do this through more surveys, customer journey maps, social media, content marketing, customer engagement events and campaigns, and loyalty programs. Written by Janice Cuban, Marketing Communications Consultant, Content Creator, Copywriter, and Freelance Writer.

Customer Experience 110

Customer Experience Social Media 2008 Customer Experience Management 110

Currency Alliance

MARCH 20, 2017

In 2015, Amazon surpassed Walmart as the most valuable retailer in the US by market capitalization. This flywheel can spin faster and faster – and build real loyalty ( or even advocacy ) over time. Most retailers have less than 20% of their customers actively participating in their existing ´stand-alone´ loyalty programs.

Brands 40

Brands Loyalty Programs Loyalty Retail 40

ClearAction

AUGUST 21, 2016

To get more insight on this disconnect, I sat down with Lynn Hunsaker , a customer experience expert who helps companies love and be loved by their customers, through her firms, ClearAction and Marketing Operations Partners. What do you see ahead for 2015? Q: Sounds like there is hope. A: Yes and no. First published at [link].

Brands 54

Brands Customer Experience Social Media 2008 54

CSM Magazine

DECEMBER 14, 2015

hybris, an SAP company, has announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution of personalization from push messaging to one-to-one personal customer experiences.”. Following an in-depth survey in the U.S.,

Brands 40

Brands Customer Experience 2015 Loyalty Programs 40

Retently

MARCH 18, 2019

Market Leaders’ NPS Scores. Moreover, this was a 6% increase from 2015. Starbucks’ app is also used regularly by around 48% of app users , showcasing the kind of customer loyalty the brand enjoys. We’ve previously written about the importance of NPS for Product Managers , Growth Hackers , and Marketing Managers.

Net Promoter Score 131

Net Promoter Score NPS Customer Retention Loyalty 131

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. By Steve Offsey. According to a recent Forrester survey, 88% of CX pros are doing customer journey mapping.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Beyond Philosophy

JUNE 14, 2016

Based on insights from the Temkin Group report’s State of CX Metrics, 2015, a recent LinkedIn infographic post by CXPA co-founder Bruce Temkin labeled customer experience metrics as “Immature, But Improving”. Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy.

Metrics 60

Metrics Customer Experience 2015 Consulting 60

Comm100

JUNE 13, 2018

A study by the American Marketing Association shows that live chat can increase conversions by at least 20 percent and that the typical ROI rate from paid live chat software for sales teams is about 300 percent. Plan Specific Marketing Action. Recommended for you: Top 10 Live Chat Benefits You Have to Know.

E Commerce 54

E Commerce E-support Social Media Retail 54

Currency Alliance

MARCH 5, 2019

What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments. Are We Ready for Blockchain Loyalty Programs? Loyalty Brands Perform Better in Coalitions. How Can Customer Experience Drive Loyalty? Loyalty Coalitions are Morphing into Marketplaces.

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. The transformation has started, but will soon accelerate rapidly. What does ‘headless’ mean?

Loyalty 59

Loyalty Customer Engagement Engagement Banking 59