Remove 2016 Remove Customer Centricity Remove Customer Insights Remove Customers
article thumbnail

The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267
article thumbnail

Customer-Centric Marketing: Align for Growth

ClearAction

Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. First Layer: All Customer Touch-Points. Find customer insights about “the how”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Ways to Build Customer Centric Organization

ProProfs Chat

If you were to answer a question, “What is that one thing that customers hate the most? . Customers don’t want to go out of their comfort zone to solve their own problems. So what can you do to provide a smooth and delightful experience to customers throughout their journey? But what is customer centricity ?

article thumbnail

Embedding Customer Centricity: The Customer Experience Jigsaw Puzzle

ijgolding

As I continue to develop my Customer Experience Specialism around the globe, a number of questions are continually raised by the people I meet. How many customer segments should we have? Should we have a Chief Customer Officer. Customer journey maps of all shapes and sizes are adorning many a conference room wall.

article thumbnail

11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

With this post, I’m declaring 2016 “ The Year of Emotion.”. We agree and believe that customer experience is a reflection an organization’s culture and operating processes. We saw a surge of interest in the topic of culture in 2015, and we expect even more executives to begin the long-term journey of culture change in 2016.

2016 91
article thumbnail

Visual storytelling to communicate insight: Data visualizations in Vision Critical’s customer intelligence platform

Alida

The importance of storytelling and visuals informed the latest enhancement to Sparq, Vision Critical’s customer intelligence platform. What’s new in Sparq (and how it benefits customer intelligence professionals). Effectively communicate your insight. Use data visualizations to effectively communicate insight.

article thumbnail

New Partnership: Lumoa x Futurelab

Lumoa

Lisätietoa Lumoasta: Lumoa on asiakaskokemuksen asiantuntijoiden vuonna 2016 perustama suomalainen yritys. Lue lisää Lumoan kumppaniverkostosta Summary in English Lumoa and Futurelab Finland are entering a partnership: Making AI an integrated part of customer experience improvement projects. Lue lisää Futurelab Finlandista: futurelab.fi

2016 83