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5 Top Customer Service Articles For the Week of December 3, 2017

ShepHyken

You’ll have to fill out a form to download the report titled, “Rethinking Federal Customer Experience.” ” Priorities For Marketers In 2018: Refining The Customer Experience by Eric Cosway . That means that your teams have to do more than guarantee a terrific on-site customer experience.

2017 0
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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

This article was originally published on Content Marketing Institute. Do you remember the last marketing email you opened? While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby).

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Improving Your E-Commerce Customer Service to Meet Today’s Consumer Expectations

Joe Rawlinson

The 2017 IBM Consumer Experience Index (CEI) Study says only 3.4 percent of brands are delivering leading-edge customer experience , while 33.5 Adding self-service options such as an online knowledge database can boost your customers’ satisfaction with their online experience.

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Stop the Condescending Second Guessing. Trust that Customers Know What They Want.

ERDM

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” So how do marketers step up and deliver? This means trusting that customers know what they want.

Fashion 58
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We analysed customer experience in banking and here's what we found: Part 1 - Established Banks

Chattermill

We analysed customer experience in banking and here's what we found: Part 1 - Established Banks. by Oliver Preece on 28 Jun 2017. customer experience. Here are the most important factors impacting customer experience in finance and how established banks can gain competitive advantage. Focus on experience not product.

Banking 76
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How do UK banks rate on customer experience?

Eptica

At the same time online and mobile banking is growing, while traditional players also face a raft of agile new entrants that are focusing on the experience and services they provide to customers. They want an easy, transparent experience from brands that treat them well, value their time and reduce friction in all areas.

Banking 49
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Which retailers will thrive this Christmas and beyond?

Eptica

Against this backdrop, and with fierce competition from online marketplaces such as Amazon and eBay, Forrester Research believes that retailers must now deliver rich, personalized customer experiences to win and retain customers both now and moving into 2017. So, in order to catch customers ‘in the moment’ (i.e.

Retail 72