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Banking Trends That Are Going to Define 2018

CloudCherry

The retail banking industry has been dealing with massive upheaval for a while now, and things will continue in the same vein come 2018. Furthermore, consumers are beginning to trust these firms more and more, often to the detriment of traditional banks. Here are some of the trends that will define 2018 for the banking industry.

Banking 170
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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. Ad spend shakes up. CX goes mobile.

2018 0
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Blockchain, the Internet of Things and other top tech trends for 2018

Alida

Which emerging technology trends will shape the business world in 2018, and how will they change consumer behaviors and expectations? For 2018, experts believe smarter, cutting-edge technology will enable companies to provide better customer experiences and get more useful insight and data. What’s changed is the level of smarts.

2018 174
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Optimove Connect 2018: The Recap

Optimove

Another year (almost) behind us, another Optimove Connect in the relationship marketer’s books. 2018 brought twice as many pink-hued lightbulbs, shining a light on 500 attendees, 12 workshop leaders, and 15 speakers sharing, absorbing, and discussing the current and future state of CRM.

2018 53
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The 6 Best Emotional Brand Connections of 2018

Hero Digital

Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. For younger consumers, an emotional CX strategy is even more important: 56% of Gen Z customers say that a fun in-store experience influences where they shop. Connection. Reassurance.

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Mark Hurd on the Modern Connected Customer Experience

Oracle

With data and tech improvements in all industries, consumers are — rightfully — expecting more and more from the companies they buy from. Oracle research shows that 86% of consumers will pay more for a better customer experience. Omnichannel strategies are key to a connected customer experience.

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5 Customer Service Tech Trends to Explore at MWC 2018

TechSee

We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. customer exhibitors at MWC 2018: Verto Analytics. Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer.

2018 84