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Forrester Report on the State of Customer Analytics 2018

CloudCherry

The findings of the 2018 Forrester Report on the State of Customer Analytics are based on an online survey in which 144 North American analytics and measurement pros , from a broad set of industries, took part. This report looks at what worked in 2018 in customer analytics and measurement.

2018 256
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Banking Trends That Are Going to Define 2018

CloudCherry

The retail banking industry has been dealing with massive upheaval for a while now, and things will continue in the same vein come 2018. Here are some of the trends that will define 2018 for the banking industry. Regardless, voice tech will certainly change the way people do their banking in 2018. Open Banking.

Banking 170
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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. Ad spend shakes up. CX goes mobile.

2018 0
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4 Tech Trends Driving CRM Software in 2018

Oracle

Here are four tech trends that are driving innovation in CRM in 2018, and helping organizations reach and engage their target audiences across channels. Artificial intelligence will prove to be one of the most prominent means of innovation in CRM in 2018. Read more on trends in CRM software in 4 Trends for CRM in 2018.

2018 111
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Blockchain, the Internet of Things and other top tech trends for 2018

Alida

Which emerging technology trends will shape the business world in 2018, and how will they change consumer behaviors and expectations? For 2018, experts believe smarter, cutting-edge technology will enable companies to provide better customer experiences and get more useful insight and data. Intelligent apps, analytics and things.

2018 174
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The 6 Best Emotional Brand Connections of 2018

Hero Digital

Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. When customers interact with your brand, they want to feel: 1. If each interaction with your brand causes that type of emotional connection, why wouldn’t they stay loyal? Connection.

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Optimove Connect 2018: The Recap

Optimove

Another year (almost) behind us, another Optimove Connect in the relationship marketer’s books. 2018 brought twice as many pink-hued lightbulbs, shining a light on 500 attendees, 12 workshop leaders, and 15 speakers sharing, absorbing, and discussing the current and future state of CRM.

2018 40