Second to None

APRIL 11, 2018

Like other fields, organizations get gain the upper-hand by monitoring and responding to popular trends in the Customer Experience field. Consumer preferences are continually shifting, and brands that manage to update their CX platform to meet this moving target are positioning themselves to provide a great value to customers.

Customer Experience 54

Customer Experience 2018 Voice of Customer 2017 54

Second to None

MARCH 9, 2018

Customer expectations within the social media space are changing as the technology platforms become more integrated in society. Specifically, the ability to provide a high level of customer service can help improve the way that online consumers perceive your brand. Brands have a lot of work to do to meet these expectations.

Social Media 69

Social Media Customer Service 2018 Brands 69

Second to None

MARCH 19, 2018

Every moment along the customer journey can impact the way customer’s perceive your brand, including moments in which there isn’t even a direct interaction with an employee. As the Internet of Things becomes more commonplace than ever before, customers have altered expectations than in the past.

Voice of Customer 59

Voice of Customer Brands 2018 Customer Journey 59

Second to None

OCTOBER 16, 2018

The holiday season is approaching and it can help determine whether 2018 was a year of growth or stagnation for your retail brand. New technologies have shifted consumer expectations, changing the necessary preparatory work that a brand must complete to ensure a bountiful holiday season. 1,2,3 [link].

Customer Engagement 67

Customer Engagement Engagement Retail Voice of Customer 67

Second to None

FEBRUARY 16, 2018

on February 7, 2018: “When the heads of Berkshire Hathaway, Amazon and JP Morgan Chase announced that they would start a new non-profit initiative to find a better healthcare solution for their employees, stocks across major healthcare and insurance companies fell dramatically. Hold an open house.

Healthcare 54

Healthcare Innovation Leadership Voice of Customer 54

Second to None

FEBRUARY 6, 2019

Research revealed little to no improvement in customer experience over the course of 2018 [1]. Shaw argues that in order to see tangible improvements in customer experience, companies must be willing to disrupt the status quo of their organization. You have to know what the customer wants before you can give it to them.

Customer Experience 67

Customer Experience Voice of Customer Innovation Consumers 67

Second to None

MARCH 30, 2018

You can access the article by clicking here , or by reading below: This piece was originally published by AdWeek on March 30, 2018: “In 1997, I was flying out to San Jose, Calif., And this number will only keep growing as consumer behaviors evolve, driving brands to look to new technologies to solve those gaps.

Customer Experience 112

Customer Experience Airlines Brands Voice of Customer 112

Second to None

SEPTEMBER 13, 2018

Customers can log on to their marketplace and access products across every industry, provided by third-party vendors or Amazon themselves. In fact, Amazon’s 2018 online sales will account for close to 50% of all online sales spent in the United States, up close to 30% of their share from 2017.[2] 1 [link]. 3,4,5 [link].

Retail 54

Retail Brands Fashion 2017 54

Second to None

APRIL 4, 2018

You can access the piece by clicking here , or by reading below: This piece was originally published by Oracle on April 3, 2018: “Customers are a business’ most valuable asset, which is why they spend a lot of money to acquire new ones and work hard to retain the ones they have.

Retail 54

Retail 2017 2018 Voice of Customer 54

Second to None

JANUARY 22, 2019

Rather than focus on the new tech that could be implemented to improve the Customer Experience, check out the following organizational philosophies written by Randy Pennington for the Huffington Post. This piece was originally published by Huffington Post on January 4, 2018. Ease of use will be the driving factor.

2005 48

2005 Telecommunications 2018 Voice of Customer 48

Second to None

FEBRUARY 28, 2019

Watermark Consulting’s 2019 Customer Experience ROI study examined the cumulative total stock return of the L eaders and L aggards in CX over the span of eleven years (Forrester Research’s CX Index from 2007-2015 & Temkin Group’s Experience Ratings from 2016-2018). They gathered consumer data from 10,000 respondents in the US.

ROI 54

ROI 2007 2018 2019 54

Second to None

FEBRUARY 28, 2019

Watermark Consulting’s 2019 Customer Experience ROI study examined the cumulative total stock return of the L eaders and L aggards in CX over the span of eleven years (Forrester Research’s CX Index from 2007-2015 & Temkin Group’s Experience Ratings from 2016-2018). They gathered consumer data from 10,000 respondents in the US.

ROI 48

ROI 2007 2018 2019 48

Lumoa

OCTOBER 31, 2018

It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. We asked 15 experts these three questions to figure out what direction industry is taking: How do you see the future of customer experience?

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

Second to None

APRIL 2, 2018

To reach this level of performance, your entire organization from leadership to cashiers needs to buy-in. on April 2, 2018: “ Customer acquisition is an ongoing challenge. You need customers for your company to survive , but converting them is costly.

Omnichannel 54

Omnichannel Brands Voice of Customer Customers 54

Second to None

MARCH 14, 2018

You can access the piece by clicking here , or by reading below: This piece was originally published by Chief Marketer on March 8, 2018: “To combat advertising fatigue, more companies are turning to experiential marketing—creating powerful memories for participants while connecting with the people who genuinely want to interact.

ROI 54

ROI Events Social Media Return on Investment 54

Second to None

MARCH 5, 2018

You can access the piece by clicking here , or by reading below: This piece was originally published by Forbes on March 5, 2018: “It is difficult not to roll your eyes when you hear executives talk about “putting their customers first,” especially when their businesses behave like their customers are more of a burden than a blessing.

Brands 54

Brands E Commerce Retail ROI 54

Second to None

APRIL 9, 2018

You can access this article by clicking here , or by reading below: This piece was originally published by DIGIDAY on April 6, 2018: “Sephora’s retail teams have been operating differently since the company broke down one of the biggest internal barriers in October of last year, combining its in-store and digital teams.

Brands 54

Brands E Commerce Retail Loyalty 54

Second to None

MARCH 8, 2019

According to a 2018 Gallup study, 23 percent of employees experience feeling burned out at work very often while 44 percent feel burned out sometimes. In customer experience, we consistently look at consumer data to inform our decisions and initiatives. It is associated with high levels of stress and low levels of ambition.

2015 48

2015 2009 Financial 2018 48

Second to None

APRIL 24, 2018

If you feel like 2018 is your time to get into mobile marketing for your business , there are a few common mistakes and faux pas you can easily avoid right from the start. With a little bit of time, planning and effort, you can make sure your mobile marketing efforts are right in line with your consumer base and marketing budget.

Marketing 59

Marketing Advertising Social Media Voice of Customer 59

Second to None

MARCH 28, 2018

on March 27, 2018: “A business is only as good as its customers. But how you interact with your customers after they become customers is perhaps the most important part of the business-client relationship. You can access the piece by clicking here , or by reading below: This piece was originally published by Inc.

Net Promoter Score 59

Net Promoter Score NPS Voice of Customer Customers 59

Second to None

FEBRUARY 23, 2018

Properly trained employees will serve as the most influential indicator of a leading Customer Experience, which is described in greater detail below by Joey Coleman for Brand Quarterly. ” Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Technology 54

Technology Brands Voice of Customer Communication 54

SurveySensum

JULY 14, 2020

Recognized as one of the most prominent and valued millennial voices in CX, Clare Muscutt is an International Consultant, Keynote Speaker and soon to be the Author of the book ‘How to be Awesome at CX’. She has carved a successful career in both customer service and CX leadership across Financial Services and Telcos.

2020 132

2020 Customer Experience Magazine Consulting 132

Storyminers

JULY 6, 2020

Arie’s industry specialties include: Financial Services, Credit Card, Consumer Lending, Retail, Internet, Telecommunications, and other services companies. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Bill Quiseng. Bruce Temkin.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Storyminers

JULY 6, 2020

Arie’s industry specialties include: Financial Services, Credit Card, Consumer Lending, Retail, Internet, Telecommunications, and other services companies. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Bill Quiseng. Bruce Temkin.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

Second to None

MARCH 26, 2018

You can access the post by clicking here , or by reading below: This piece was originally published by Econsultancy on March 26, 2018: “It’s tempting to see people who buy from brands as consumers, and not customers. What’s the difference between a consumer and a customer? one action you can take today.

Consumers 54

Consumers User Experience Brands Voice of Customer 54

Second to None

SEPTEMBER 20, 2018

Mobile devices have become a ubiquitous aspect of American consumer culture. It’s no wonder then that as customer habits transitioned further towards mobile, Google answered. On the March 26th of 2018, Google announced that they were rolling out mobile-first indexing. Things have changed, however. Let’s dive in.

Customer Experience 54

Customer Experience 2018 Customer Journey Mapping Voice of Customer 54

Second to None

APRIL 6, 2018

Establishing a solid block of your customer’s “mindshare” can be very valuable to establishing long-term customer relationships. Ultimately, to accomplish this your brand needs to provide a great service and be an experiential destination for your target customer segments. Take a controversial stance.

Brands 61

Brands Customer Centricity Voice of Customer Consumers 61

Second to None

APRIL 16, 2018

However, as communication with consumers gets increasingly spread to multiple channels, it is more challenging to make sense of this information. Each of those potential points of interaction creates data every time the customer acts by clicking on a website or performing a search or phoning a call center.

Call Center 54

Call Center Measurement Brands Customer Centricity 54

Qualtrics

FEBRUARY 20, 2019

From his influential thought leadership at Forrester, to founding the Customer Experience Professionals Association (CXPA) in 2011, it’s little wonder he’s known as the ‘Godfather of CX’. After that, I ran several parts of the research organization, including the financial services, CRM, eBusiness, and customer experience groups.

2002 30

2002 B2B Culture Events 30

Second to None

FEBRUARY 21, 2018

You can access the piece by clicking here , or by reading below : This piece was originally published by CMO.com on February 14, 2018: “HP is in the midst of a companywide digital transformation, according to Alex Craddock, the company’s global head of marketing for personal systems. “In Developing the team [is also a top priority].

Omnichannel 54

Omnichannel Brands Retail Consumers 54