Second to None

MARCH 30, 2018

Creating a great Customer Experience can serve as a huge differentiator between your brand and the rest of the competition, but it can be very challenging to establish this level of service. The onus is on us, as brands, to listen up and to turn these various conversations into meaningful decisions that improve the customer’s experience.

Customer Experience 112

Customer Experience Airlines Brands Voice of Customer 112

Second to None

OCTOBER 16, 2018

The holiday season is approaching and it can help determine whether 2018 was a year of growth or stagnation for your retail brand. Adopting these novel methodologies as a cog in your brand experience platform can help your team encourage high levels of customer engagement across different points along the customer journey.

Customer Engagement 67

Customer Engagement Engagement Retail Voice of Customer 67

Second to None

JUNE 7, 2018

There are two main types of interactions that need to be managed to curate a social media brand reputation that maintains a positive impact on your overall digital reputation. Segmenting your customer support training to adjust to the different channels they interact with customers is a good first step to establishing this value.

Social Media 59

Social Media Voice of Customer Brands Consumers 59

Second to None

APRIL 12, 2019

In a recent article , Abhi Yadav, CEO and Co-Founder of customer analytics platform company, Zylotech, shared his hot tip on acquiring and retaining customers: relevancy. Yadav highlights data from a 2018 Accenture study that found that more people are making purchases based upon a brand’s relevancy. [1] Data, data, data.

Omnichannel 69

Omnichannel Multi-Channel B2C Customer Centricity 69

Second to None

APRIL 4, 2018

You can access the piece by clicking here , or by reading below: This piece was originally published by Oracle on April 3, 2018: “Customers are a business’ most valuable asset, which is why they spend a lot of money to acquire new ones and work hard to retain the ones they have.

Retail 54

Retail 2017 2018 Voice of Customer 54

Second to None

AUGUST 2, 2018

Thus, implementing measurement programs can help inspire more positive viral moments and mitigate the potential hazards of a scandalous individual interaction. In this instance, a customer who refused to give up his seat after the airline overbooked his flight was violently removed from the aircraft. 1] [link].

Brands 59

Brands Airlines Social Media Events 59

Second to None

MARCH 19, 2018

Creating a leading Customer Experience requires utilizing every tool at your disposal. Every moment along the customer journey can impact the way customer’s perceive your brand, including moments in which there isn’t even a direct interaction with an employee.

Voice of Customer 59

Voice of Customer Brands 2018 Customer Journey 59

Second to None

FEBRUARY 6, 2019

Research revealed little to no improvement in customer experience over the course of 2018 [1]. Shaw argues that in order to see tangible improvements in customer experience, companies must be willing to disrupt the status quo of their organization. You have to know what the customer wants before you can give it to them.

Customer Experience 67

Customer Experience Voice of Customer Innovation Consumers 67

Second to None

FEBRUARY 19, 2019

6] If your customers feel that their needs are being neglected in lieu of fashionable trends, their loyalty to your brand will deter. Offering samples is an interactive way to market private label products and increase customer engagement. Today, many customers want an interactive experience at their grocery store.

Brands 73

Brands Rewards Programs Loyalty Fashion 73

Second to None

FEBRUARY 19, 2019

6] If your customers feel that their needs are being neglected in lieu of fashionable trends, their loyalty to your brand will deter. Offering samples is an interactive way to market private label products and increase customer engagement. Today, many customers want an interactive experience at their grocery store.

Brands 48

Brands Rewards Programs Loyalty 2018 48

Second to None

JANUARY 22, 2019

Rather than focus on the new tech that could be implemented to improve the Customer Experience, check out the following organizational philosophies written by Randy Pennington for the Huffington Post. This piece was originally published by Huffington Post on January 4, 2018. Ease of use will be the driving factor.

2005 48

2005 Telecommunications 2018 Voice of Customer 48

Lumoa

OCTOBER 31, 2018

In my opinion, three things that are essential for CX include: Restoring trust – 2017 has seen more examples of organizations continuing to fail to meet basic customer expectations. In 2018, all brands across all industries are going to have to work hard to restore trust with the everyday consumer. 2018 will be the year of CX and AI.?

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

Second to None

FEBRUARY 16, 2018

on February 7, 2018: “When the heads of Berkshire Hathaway, Amazon and JP Morgan Chase announced that they would start a new non-profit initiative to find a better healthcare solution for their employees, stocks across major healthcare and insurance companies fell dramatically. Spend face-time with customers.

Healthcare 54

Healthcare Innovation Leadership Voice of Customer 54

Second to None

MARCH 14, 2018

You can access the piece by clicking here , or by reading below: This piece was originally published by Chief Marketer on March 8, 2018: “To combat advertising fatigue, more companies are turning to experiential marketing—creating powerful memories for participants while connecting with the people who genuinely want to interact.

ROI 54

ROI Events Social Media Return on Investment 54

Second to None

APRIL 9, 2018

You can access this article by clicking here , or by reading below: This piece was originally published by DIGIDAY on April 6, 2018: “Sephora’s retail teams have been operating differently since the company broke down one of the biggest internal barriers in October of last year, combining its in-store and digital teams.

Brands 54

Brands E Commerce Retail Loyalty 54

Second to None

SEPTEMBER 13, 2018

Customers can log on to their marketplace and access products across every industry, provided by third-party vendors or Amazon themselves. In fact, Amazon’s 2018 online sales will account for close to 50% of all online sales spent in the United States, up close to 30% of their share from 2017.[2] 1 [link]. 3,4,5 [link].

Retail 54

Retail Brands Fashion 2017 54

Second to None

MARCH 28, 2018

on March 27, 2018: “A business is only as good as its customers. But how you interact with your customers after they become customers is perhaps the most important part of the business-client relationship. We also create new ways to engage customers and get them engaged with the yoga community.

Net Promoter Score 59

Net Promoter Score NPS Voice of Customer Customers 59

Second to None

APRIL 26, 2019

The more proactive a company is in preparing for mistakes, the quicker they are at finding a solution when they do occur and the less time passes in which the customer’s frustration can increase. Additionally, solving issues shows customers that future mistakes will be addressed and tended to if need be. 2,3] [link]. 2,3] [link].

Loyalty 81

Loyalty B2C Brands 2018 81

Second to None

FEBRUARY 19, 2018

The following article was written by Accenture Interactive for Adweek , and it details four of the most common mistakes that organizations make when implementing these personalization tactics. With that in mind, here are four key concepts to keep in mind when thinking about how you’ll do personalization in 2018: 1.

2018 59

2018 Retail Brands Consumers 59

Second to None

APRIL 26, 2019

The more proactive a company is in preparing for mistakes, the quicker they are at finding a solution when they do occur and the less time passes in which the customer’s frustration can increase. Additionally, solving issues shows customers that future mistakes will be addressed and tended to if need be. 2,3] [link]. 2,3] [link].

Loyalty 76

Loyalty B2C Brands 2018 76

Second to None

MARCH 12, 2018

You can access the piece by clicking here , or by reading below : This piece was originally published by Type A Communications on March 8, 2018: “Just because two customers are close in age, live in big cities and earn similar incomes doesn’t mean they spend the same way. The iPhone took only 2.5

Brands 54

Brands Voice of Customer Connections Events 54

Second to None

FEBRUARY 23, 2018

Properly trained employees will serve as the most influential indicator of a leading Customer Experience, which is described in greater detail below by Joey Coleman for Brand Quarterly. Now Is The Best Time For Real Customer Relationships. Social platforms make it convenient to find out what is happening in your customers’ lives.

Technology 54

Technology Brands Voice of Customer Communication 54

Second to None

APRIL 24, 2018

If you feel like 2018 is your time to get into mobile marketing for your business , there are a few common mistakes and faux pas you can easily avoid right from the start. Sometimes, this also means creating interactive content that utilizes the unique capabilities of smart devices. The question is: How do you get started?

Marketing 59

Marketing Advertising Social Media Voice of Customer 59

Second to None

APRIL 2, 2018

on April 2, 2018: “ Customer acquisition is an ongoing challenge. You need customers for your company to survive , but converting them is costly. I use the Pareto principle to evaluate customer strategies. Great marketing strategies are built around data, and existing customers provide you with plenty of that.

Omnichannel 54

Omnichannel Brands Voice of Customer Customers 54

Win the Customer

JANUARY 20, 2020

2018 saw the eCommerce industry grow by over 25 percent with 2019 showing no signs of a slowdown for the industry. Take a look at how all of your competition asks for feedback at the end of interactions with customers. AI is put to use in a variety of ways to attract as well as retain customers.

2013 52

2013 Feedback Sales Social Media 52

Second to None

FEBRUARY 8, 2018

on January 31, 2018: “It may come as no surprise that more than 70 percent of customers start their purchase journeys on their laptops, phones or tablets. ” Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Consumers 67

Consumers Voice of Customer Brands Marketing 67

SurveySensum

JULY 14, 2020

James Dodkins – Customer Experience Influencer, Keynote Speaker, Author, CX Trainer. International Keynote Speaker, Trainer, and Content Creator, James Dodkins is named as the UK’s #1 CX Influencer by Customer Experience Magazine. Also, he is running the planning course of Emotive CX for Customer Interaction. .

2020 132

2020 Customer Experience Magazine Consulting 132

Storyminers

JULY 6, 2020

Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. After taking on various roles at Deloitte, Strategy, and GSK, he has been serving as the VP of Digital & Analytics Transformation at Genpact since May 2018. Temkin Group was acquired by Qualtrics in October, 2018.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Storyminers

JULY 6, 2020

Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. After taking on various roles at Deloitte, Strategy, and GSK, he has been serving as the VP of Digital & Analytics Transformation at Genpact since May 2018. Temkin Group was acquired by Qualtrics in October, 2018.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

Second to None

MARCH 13, 2019

Joking aside, mobile engagement is at an all-time high, which in-turn has changed the way customers think and behave. Over the years mobile practices have shifted customer interactions from face to face to screen to screen. 4] It comes down to using customer data as a robust tool to build a customer-centric mobile program.

Customer Experience 82

Customer Experience Multi-Channel Consumers Customer Centricity 82

Second to None

SEPTEMBER 20, 2018

It’s no wonder then that as customer habits transitioned further towards mobile, Google answered. On the March 26th of 2018, Google announced that they were rolling out mobile-first indexing. In 2018, all eCommerce platforms provide responsive templates. Customers of all shapes and sizes want to shop whilst on the move.

Customer Experience 54

Customer Experience 2018 Customer Journey Mapping Voice of Customer 54

Second to None

APRIL 6, 2018

on April 6, 2018: “ A business without customers is like a boat on dry land. Customers are essential to every company’s success. Despite this, some organizations that claim to be customer-centric take their customers for granted. They see people more like revenue streams than human beings.

Brands 61

Brands Customer Centricity Voice of Customer Consumers 61

Customer Alignment

DECEMBER 18, 2017

As I was considering ‘what to expect in 2018’, I took a step back and contemplated 2017. However, along the way many companies have ‘processed out’ any empathy or recognition of how the experience feels for a customer. Ease and efficiency won’t make customers stick around; emotion will and they will pay for a good one.

2017 45

2017 2018 Chief Customer Officer NPS 45

Second to None

APRIL 16, 2018

Simply collecting data about how customers are interacting with your brand is not enough to curate a leading CX platform. Each of those potential points of interaction creates data every time the customer acts by clicking on a website or performing a search or phoning a call center.

Call Center 54

Call Center Measurement Brands Customer Centricity 54

Second to None

MARCH 16, 2018

Customers are interacting with brands via digital channels at a higher rate than ever before, making it essential that you have systems in place to provide a high-level value within these avenues. They turn digital screens into an interactive experience with adverts customised to you.

2018 63

2018 Customer Experience 2017 Customer Satisfaction 63