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Part 2: Mastering Omnichannel Data Analysis

CX University

Best Practices for Measuring Campaign Success In today’s complex marketing landscape, the ability to analyze omnichannel data effectively is essential for businesses seeking to measure the success of their marketing campaigns. By comparing the outcomes of the two groups, businesses can assess the impact of the new strategy.

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Kustomer’s 2019 Year in Review

Kustomer

The final days of 2019 are drawing to a close, and that means it’s time for Kustomer’s year-end wrap up. Here are some of the most memorable highlights: Top Customer Service Trends of 2019. Omnichannel Not Multichannel. Achieving true omnichannel support was a focus of many organizations in 2019.

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Digital Omnichannel: Most Businesses Aren’t Where They Need to Be

NICE inContact

One top demand is for true omnichannel customer service , no matter the channel. We reported in the 2018 NICE inContact Customer Experience (CX) Transformation Benchmark that 91% of consumers expect a seamless omnichannel experience. Additionally, another 43% rated themselves as only “moderate” at seamless omnichannel delivery.

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Why Aren’t Businesses Investing in Meeting Their Customers’ Omnichannel Expectations?

NICE inContact

An omnichannel experience – consumers expect it and businesses admit they aren’t great at delivering it, so why aren’t they investing in improving it? The surveys were administered as part of our latest research project, the 2019 NICE inContact Customer Experience (CX) Transformation Benchmark.

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NICE inContact Named a Leader in 2019 Gartner Magic Quadrant for Contact Center as a Service, North America

NICE inContact

Gartner’s 2019 Magic Quadrant for Contact Center as a Service, North America, report has just been released. Not only that, but we’re a first-time Visionary in the 2019 Magic Quadrant for Contact Center as a Service, Western Europe—recognized with the furthest position in the Completeness of Vision dimension.

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Email, SMS, Push Notifications: How to Market In An Always-On World

Blueshift

Are you reading this blog post on your smartphone? According to a late 2019 survey by Asurion , smartphone users in the US check their devices 96 times a day – or once every 10 minutes. . We’ve gathered some must-consume resources to help you answer these omnichannel marketing questions and more.

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Dreamforce 2019 Takeaways: 3 Ways to Improve Your Business in 2020

West Monroe

Thousands of Salesforce community members converged in San Francisco last week for Dreamforce 2019. Emerging Salesforce solutions will help simplify data management and enable connected, omnichannel customer service. Health Cloud is introducing consumer preference management functionality to help foster more personalized engagement.

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